You'll gain hands-on experience building automated email campaigns, analyzing marketing performance data, and maintaining brand consistency across digital channels. Through three integrated projects, you'll learn to configure multi-step email workflows in marketing automation platforms, evaluate campaign metrics against industry benchmarks, and conduct brand compliance audits. You'll work with CRM systems to manage lead data, analyze conversion funnels to identify bottlenecks, and apply brand style guides to ensure visual consistency.
Marketing Automation, Analytics, and Brand Compliance
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Marketing Automation, Analytics, and Brand Compliance
This course is part of Market Research Analyst Professional Certificate Professional Certificate
Instructor: Professionals from the Industry
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
6 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Build and test multi-step automated email sequences using marketing automation tools with personalized content and scheduled delivery.
Analyze campaign performance metrics against industry benchmarks and calculate conversion rates to identify optimization opportunities.
Manage lead data in CRM systems by importing contacts, updating lifecycle stages, and creating follow-up tasks for sales teams.
Audit marketing assets for brand compliance using style guides and score adherence to visual standards across digital channels.
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
March 2026
Taught in English
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This course is part of the Market Research Analyst Professional Certificate Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Coursera
There are 7 modules in this course
You will learn the technical execution of email automation by building multi-part sequences with personalization tokens and conducting comprehensive quality assurance testing.
What's included
1 video1 reading2 assignments
You will develop systematic approaches to analyzing email campaign performance using industry benchmarks and implementing data-driven optimization strategies.
What's included
2 readings3 assignments
You will learn the foundational processes of systematic lead management by implementing CRM import workflows, status management, and automated task creation to prevent revenue leakage.
What's included
3 videos1 reading1 assignment
You will develop analytical skills to evaluate marketing funnel performance, calculate stage-specific conversion rates, and identify critical bottlenecks that impact revenue generation.
What's included
2 videos2 readings3 assignments
You will learn the process of updating brand style guide documents with new visual standards, including proper documentation, version control, and SharePoint collaboration workflows.
What's included
2 videos1 reading2 assignments
You will learn systematic brand compliance auditing using structured scoring methodologies to evaluate marketing assets and present actionable findings to creative teams.
What's included
1 video3 readings2 assignments
You will create a comprehensive marketing automation campaign that demonstrates proficiency in email automation, performance analysis, and brand compliance. This integrated project requires applying CRM management, campaign optimization, and brand audit skills to deliver a complete marketing solution.
What's included
3 readings1 assignment
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