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Marketing Project Management and Strategy Fundamentals

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Marketing Project Management and Strategy Fundamentals

This course is part of Marketing Specialist Professional Certificate

Instructor: Professionals from the Industry

Included with

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9 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

9 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Create and manage project task cards in Trello using due dates, checklists, and key project management acronyms.
Apply the SMART framework to set measurable marketing goals and write concise internal updates for your team.
Share and manage documents in cloud-based collaboration tools by assigning correct permission roles and verifying access.
Define core marketing concepts and apply a SWOT analysis to evaluate a product's strategic position in the market.

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your Business Strategy expertise

This course is part of the Marketing Specialist Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Coursera

There are 9 modules in this course

Build the essential skills to contribute to real marketing projects from day one. In this course, you will develop practical competencies across four key areas: project management, professional communication, digital collaboration, and marketing strategy.

You will work with industry-standard tools like Trello to organize and track tasks, apply the SMART framework to set clear, measurable goals, and use cloud-based platforms to share documents securely with your team. You will also gain hands-on experience with core marketing concepts — including target audiences, value propositions, and SWOT analysis — that form the foundation of strategic decision-making in any marketing role. Designed for those entering the field of digital marketing, this course connects everyday workplace tasks to the bigger picture of how marketing teams operate. Each skill you build translates directly into actions you will take in a real job: updating project boards, posting team updates, adjusting file permissions, and drafting strategic analyses. By the end, you will be ready to contribute confidently to a marketing team as a productive, organized, and strategic collaborator.

Module details

You will learn essential project management vocabulary that enables clear, efficient communication across marketing teams and stakeholders.

What's included

2 videos2 readings1 assignment

2 videosTotal 9 minutes

Project Management Language Matters in Digital Marketing3 minutes
Essential Project Management Acronyms for Marketing Professionals6 minutes

2 readingsTotal 18 minutes

Decoding Project Management Communication in Marketing Teams8 minutes
How-to Guide: Recognizing PM Acronyms in Marketing Communications10 minutes

1 assignmentTotal 3 minutes

Project Management Acronyms Knowledge Check 3 minutes

You will demonstrate practical skill in using Trello to organize marketing project work through structured task card creation with assignments, due dates, and actionable checklists.

What's included

2 videos2 readings2 assignments

2 videosTotal 10 minutes

Organized Task Management Transforms Marketing Team Performance3 minutes
Trello Fundamentals for Marketing Project Organization7 minutes

2 readingsTotal 15 minutes

Building Effective Task Cards for Marketing Campaign Management8 minutes
N-Podcast: Creating and Populating Task Cards for a Marketing Campaign7 minutes

2 assignmentsTotal 15 minutes

Project Management Tools Application Assessment12 minutes
Trello Task Card Creation - Practice Quiz3 minutes

You will learn the essential skill of distilling complex project information into clear, impactful updates that maintain team alignment in fast-paced digital marketing environments.

What's included

1 video1 reading2 assignments

You will learn the SMART framework for establishing clear, measurable goals and performance metrics that drive successful marketing initiatives and team accountability.

What's included

2 videos1 reading3 assignments

2 videosTotal 14 minutes

SMART Goals Transform Marketing Team Performance4 minutes
SMART Goal Components in Action - Real Marketing Examples10 minutes

1 readingTotal 10 minutes

The Complete SMART Framework for Marketing Success10 minutes

3 assignmentsTotal 32 minutes

SMART Framework Mastery Evaluation15 minutes
Develop Comprehensive SMART Marketing Goals and Metrics15 minutes
SMART Framework Application Assessment2 minutes

You will learn the foundational knowledge of user permission structures in collaborative platforms, enabling them to identify and understand different access levels essential for secure document sharing in digital marketing environments.

What's included

3 videos1 reading1 assignment

You will learn practical document sharing workflows and verification processes, ensuring reliable delivery and appropriate access confirmation in professional digital marketing environments.

What's included

2 videos1 reading3 assignments

2 videosTotal 21 minutes

Document Sharing Workflows and Best Practices10 minutes
Complete Document Sharing Workflow Implementation11 minutes

1 readingTotal 10 minutes

Advanced Verification Techniques and Troubleshooting10 minutes

3 assignmentsTotal 34 minutes

Professional Document Collaboration Mastery15 minutes
Complete Marketing Campaign Sharing Implementation16 minutes
Document Sharing and Verification Assessment3 minutes

You will learn foundational marketing concepts by defining target audiences with precision and creating compelling value propositions that communicate concrete, differentiated benefits to customers.

What's included

3 videos1 reading1 assignment

3 videosTotal 23 minutes

Fundamental Marketing Concepts: Target Audience and Value Proposition6 minutes
Target Audience and Value Proposition Fundamentals9 minutes
Understanding Target Audience Through Practical Analysis 7 minutes

1 readingTotal 8 minutes

Strategic Audience Identification and Value Creation8 minutes

1 assignmentTotal 3 minutes

Marketing Concepts Knowledge Check3 minutes

You will learn the SWOT analysis framework by systematically categorizing internal strengths and weaknesses alongside external opportunities and threats to create strategic business insights for decision-making.

What's included

3 videos1 reading2 assignments

3 videosTotal 24 minutes

Apply SWOT Framework for Product Analysis5 minutes
Strategic Product Analysis Using SWOT Framework11 minutes
Applying SWOT Framework for Product Analysis Using Templates8 minutes

1 readingTotal 10 minutes

SWOT Framework for Product Analysis10 minutes

2 assignmentsTotal 15 minutes

Marketing Fundamentals and SWOT Analysis Assessment12 minutes
Product SWOT Analysis Application Knowledge Check3 minutes

You will create a comprehensive marketing strategy document that integrates project management, communication, collaboration, and strategic analysis skills. This project simulates real-world marketing planning by combining task management, team communication, document sharing, and strategic framework application into a cohesive deliverable.