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Uncover Market Trends with Data Analysis

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Uncover Market Trends with Data Analysis

This course is part of TAM to Go/No-Go: Market Research and Growth Strategy Specialization

Instructor: LearningMate

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Learners will be able to identify seasonal patterns and actionable insights by distinguishing market trends from fads using time-series analysis.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

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Build your subject-matter expertise

This course is part of the TAM to Go/No-Go: Market Research and Growth Strategy Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

The course, Uncover Market Trends with Data Analysis, develops essential trend analysis capabilities for market research professionals. Learners will build skills in distinguishing significant, long-term trends from temporary fads and in analyzing time-series data to identify seasonal patterns and peak periods. Through practical exercises using real-world examples, from the strategic rise of AI to seasonal streaming habits, you will develop the analytical capabilities needed to uncover meaningful market patterns that inform business strategy. You will learn to create clear, annotated charts to effectively communicate your findings to stakeholders. By the end of this course, you will be equipped to move beyond simple observation to make strategic, evidence-based decisions, turning data into actionable insights that drive business success.

Module details

This module lays the foundation for strategic market analysis. Learners will explore the critical distinction between a sustainable market trend and a short-lived fad, using real-world examples such as the strategic adoption of AI versus the speculative NFT bubble. You will learn a framework for analyzing the duration, drivers, and long-term implications of market phenomena to make informed, evidence-based judgments.

What's included

2 videos1 reading2 assignments

In this module, you will learn the practical skill of analyzing time-series data to uncover powerful business insights. Learners will visualize data to identify recurring seasonal patterns and pinpoint peak activity periods, using examples from entertainment streaming and public health. The module culminates in creating clear, annotated visualizations to effectively communicate these findings to stakeholders.