When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 2 modules in this course
With this course designed for those who have moved beyond the beginner level, you will be able to overcome the obvious objections and get at the true business concerns that cause the customer to hesitate. Rather than relying on gut feelings, you will be using a structured approach to answer objections with a sense of strategy and consistency. Objections are not obstacles; they are actually guides to the true issues at play. By asking the right questions and identifying the true causes of objections, you will be able to develop a unique advantage in any negotiation. You will also be working on the creation of an objection resolution matrix, the tool you need to link objections with personalized and trust building responses. You are required to have basic negotiation experience, familiarity with client-facing sales conversations, and comfort asking probing questions. It is a way for you to apply the knowledge you acquire directly into the real world.
This module builds deep diagnostic capability. You will shift from reactive objection handling to structured root-cause analysis. Through guided coaching, conceptual learning, applied reflection, and practice testing, you strengthen your ability to identify underlying business drivers behind buyer resistance.
What's included
2 videos2 readings1 assignment
Show info about module content
2 videos•Total 9 minutes
Introduction and Welcome•3 minutes
Diagnosing Root-Cause Pain Points•6 minutes
2 readings•Total 9 minutes
Diagnostic Questioning Framework•6 minutes
Walkthrough – Root Cause Reflection•3 minutes
1 assignment•Total 15 minutes
Hands-On Learning: Root Cause Reflection•15 minutes
Building the Objection-Resolution Matrix
Module 2•1 hour to complete
Module details
This module transitions from analysis to structured solution design. You construct a repeatable objection-resolution matrix and apply it to realistic buyer concerns, reinforcing structured problem-solving and negotiation precision.
What's included
2 videos2 readings2 assignments
Show info about module content
2 videos•Total 8 minutes
Designing the Objection-Resolution Matrix•4 minutes
Advancing through Continuous Learning•4 minutes
2 readings•Total 17 minutes
Mapping Objections to Strategic Solutions•7 minutes
Walkthrough – Build and Upload Your Objection-Resolution Matrix •10 minutes
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When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.