By putting customers front and center, can companies pull ahead—and stay ahead—of their rivals? Understanding who your customers are and how their needs change allows you to deliver superior value that competitors cannot easily copy. By mastering the way you communicate that value, you ensure your products and services resonate deeply and win over your target audience.
Succeed with Customers
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Succeed with Customers
This course is part of Leadership for Everyone Specialization
Instructor: Harvard Business Review
Included with
Gain insight into a topic and learn the fundamentals.
Intermediate level
Some related experience required
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Learn deeply about customers and identify ways to deliver additional value.
Develop a customer-focused team by empowering employees.
Appraise market data to research target customers and foster a marketing orientation across the organization.
Formulate and implement a marketing plan that aligns the marketing mix to reach global customers.
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
March 2026
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Leadership for Everyone Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
Only by putting customers front and center can companies pull ahead—and stay ahead—of their rivals. Learn how to identify your key customers, their changing needs, and the actions you can take to improve their experience.
What's included
4 videos18 readings1 assignment
No matter how good your product or service is, the way you communicate with your customers can determine its success. Discover the forces that influence the purchasing habits of your customers and learn how to win them over with an effective marketing strategy.
What's included
16 videos35 readings1 assignment
What's included
2 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Harvard Business Review
Harvard Business Review
Harvard Business Review
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