Do I need advanced marketing experience to take this course?

No. The course is designed for intermediate learners, providing step-by-step guidance through social media management techniques and tools.

What tools will I learn to use in this course?

You'll gain proficiency in professional social media management tools like Hootsuite and Buffer, essential for strategic social media coordination.

How will this course help me in my current role?

Whether you're a marketing professional or a business owner, you'll learn to create more strategic, data-driven social media approaches that enhance brand visibility and engagement.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Social Media and Brand Engagement

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Social Media and Brand Engagement

This course is part of AI-Driven Brand Management: Learnings from FANG and FMCG Specialization

Instructor: Professionals from the Industry

Included with

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5 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

8 hours to complete

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

8 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Manage social media accounts with professional scheduling tools.
Maintain brand consistency across digital platforms.
Measure and analyze brand awareness and perception.
Develop data-driven social media optimization strategies and create actionable brand engagement improvement plans.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the AI-Driven Brand Management: Learnings from FANG and FMCG Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 5 modules in this course

This course develops skills for building and maintaining brand presence across social platforms. You'll learn to optimize organic and paid social content, use scheduling and management tools like Hootsuite and Buffer, and ensure visual consistency across all brand touchpoints. By the end of this course, you'll be able to manage social media engagement, audit brand consistency, and measure brand awareness using both quantitative and qualitative methods. These competencies prepare you for social media management and brand coordination roles.

Module details

Stop posting into the void. This 90-minute, tool-agnostic module teaches professionals the fundamental strategies behind high-performing social media. You will master the critical difference between authentic organic content and the targeted reach of paid ads. Learn to write sharp, optimized copy that reflects a unique brand voice and drives action. You will also master using audience-relevant hashtags to connect your content with the right conversations. The module culminates in you creating a complete, strategically optimized social media post, ready to schedule on any platform and deliver measurable results.

What's included

2 videos2 readings3 assignments

2 videosTotal 11 minutes

Organic vs. Paid: Choosing Your Strategy6 minutes
From Blank Page to Perfect Post5 minutes

2 readingsTotal 23 minutes

The Power of Voice: The Wendy's Story13 minutes
Hashtags Aren't Magic, They're a Science10 minutes

3 assignmentsTotal 52 minutes

Social Media Strategy Brief30 minutes
Hands-On Learning: Draft Your Post15 minutes
Strategy & Hashtag Check-In7 minutes

Transform your social media from a daily chore into a strategic powerhouse. This module is for marketers who want to move beyond reactive posting and use professional platforms to drive efficiency, consistency, and engagement. You'll learn to use scheduling tools like Buffer to build a proactive content calendar and manage a centralized inbox with brand-aligned templates. Explore real-world case studies to balance automated efficiency with authentic interaction. The module culminates in a hands-on simulation where you'll manage a live social media queue and craft a strategic memo, equipping you with the skills to implement a powerful workflow.

What's included

3 videos2 readings2 assignments

3 videosTotal 16 minutes

How a Bold Voice Wins: The Wendy's Roast5 minutes
The Three Pillars of Social Management Tools4 minutes
Dashboard in Action: Scheduling and Responding6 minutes

2 readingsTotal 16 minutes

The Social Media Manager's Toolkit8 minutes
Engaging with Purpose: Template Best Practices8 minutes

2 assignmentsTotal 50 minutes

Using Sprout Social to Schedule and Monitor Content30 minutes
Hands-On Learning: Managing Your First Social Media Interaction20 minutes

In today's market, a consistent visual brand identity is essential. This 90-minute intermediate module is for marketing professionals, brand managers, and designers. You will learn why visual consistency is a cornerstone of brand recognition and how inconsistencies can erode trust. Through practical learning, you'll learn to apply brand guidelines, conduct a thorough brand audit, and identify visual discrepancies. Drawing on real-world examples from iconic brands, this module provides a practical framework for enforcing consistency. You'll complete a practice audit and a final project, demonstrating your ability to champion visual consistency within your organization.

What's included

2 videos1 reading2 assignments

Go beyond likes and shares to truly understand what people are saying about your brand. This practical, hands-on module is for marketers who want to master measuring brand awareness. You will learn to distinguish between quantitative metrics, like share of voice, and the critical qualitative analysis of "what they're saying." Drawing lessons from iconic campaigns, you'll see why tracking sentiment is non-negotiable. Using a step-by-step process, you'll apply social listening techniques to analyze real-time conversations. The module culminates in a lab where you’ll capture live brand mentions, turning raw online buzz into actionable, strategic insight.

What's included

3 videos2 readings2 assignments

3 videosTotal 19 minutes

When Buzz Turns Bad: The Pepsi Ad Crisis7 minutes
An Introduction to Social Listening6 minutes
Finding Mentions: A Practical Guide to X (Twitter) Search7 minutes

2 readingsTotal 16 minutes

The Two Sides of Buzz: Quantitative vs. Qualitative8 minutes
From Insight to Innovation: How Top Brands Listen8 minutes

2 assignmentsTotal 35 minutes

Brand Mention Analysis and Submission15 minutes
Hands-On Learning: Your First Brand Mention Snapshot20 minutes

This capstone project challenges you to apply all the social media and brand engagement skills from this long course in a comprehensive brand audit. You'll evaluate a brand's social presence, visual consistency, and awareness indicators, then develop actionable optimization recommendations for stakeholders.