When you enroll in this course, you'll also be enrolled in this Specialization.
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Earn a shareable career certificate
There are 2 modules in this course
Did you know that 86% of workplace failures stem from poor communication and unclear goals? This Short Course was created to help digital marketing professionals accomplish clear, impactful communication that drives results.
By completing this course, you'll master the art of distilling complex project information into compelling, concise updates that keep teams aligned and engaged. You'll also gain fluency in the SMART framework, enabling you to set strategic goals that are specific, measurable, achievable, relevant, and time-bound.
By the end of this course, you will be able to:
Apply concise writing techniques to summarize project progress for internal communication channels.
Understand the SMART framework for setting goals and performance metrics.
This course is unique because it bridges the gap between day-to-day operational communication and strategic goal-setting, giving you practical tools that work immediately in fast-paced marketing environments.
To be successful in this project, you should have a background in basic digital marketing concepts and experience with team collaboration platforms.
Learners will master the essential skill of distilling complex project information into clear, impactful updates that maintain team alignment in fast-paced digital marketing environments.
What's included
1 video1 reading2 assignments
Show info about module content
1 video•Total 7 minutes
The Hidden Cost of Verbose Communication in Marketing Teams•7 minutes
1 reading•Total 7 minutes
Essential Techniques for Clear Project Communication•7 minutes
2 assignments•Total 17 minutes
Create Professional Five-Bullet Project Updates•12 minutes
Concise Communication Fundamentals Assessment•5 minutes
Learners will master the SMART framework for establishing clear, measurable goals and performance metrics that drive successful marketing initiatives and team accountability.
What's included
2 videos1 reading3 assignments
Show info about module content
2 videos•Total 14 minutes
SMART Goals Transform Marketing Team Performance•4 minutes
SMART Goal Components in Action - Real Marketing Examples•10 minutes
1 reading•Total 10 minutes
The Complete SMART Framework for Marketing Success•10 minutes
3 assignments•Total 32 minutes
Develop Comprehensive SMART Marketing Goals and Metrics•15 minutes
SMART Framework Application Assessment•2 minutes
SMART Framework Mastery Evaluation•15 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Coursera brings together a diverse network of subject matter experts who have demonstrated their expertise through professional industry experience or strong academic backgrounds. These instructors design and teach courses that make practical, career-relevant skills accessible to learners worldwide.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.