Optimize Growth: Map and Evaluate ROI

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Optimize Growth: Map and Evaluate ROI

This course is part of Marketing Analysis and KPIs Specialization

Instructor: LearningMate

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Map growth with the Ansoff Matrix and evaluate campaign ROI and KPIs to make data-informed business decisions.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

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This course is part of the Marketing Analysis and KPIs Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
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There are 2 modules in this course

Optimize Growth: Map and Evaluate ROI is a beginner-level course designed for aspiring business analysts, marketers, and strategists who want to master the foundational skills of driving and measuring business growth. This course will equip you to move beyond ideas and build compelling, data-backed business cases. You will learn to apply the Ansoff Matrix, a powerful strategic framework, to systematically identify and map potential growth opportunities, from market penetration to diversification.

Through a series of expert-led videos, practical readings, and interactive dialogues, you will learn not only how to build a growth strategy but also how to quantify its potential by forecasting revenue impact. The course then pivots to performance, teaching you how to conduct a thorough postmortem analysis of a campaign. You will learn to evaluate the actual ROI against target KPIs, diagnose the reasons for any variance, and formulate clear, actionable recommendations for future optimization.

In this module, you will learn how to move from abstract ideas to a structured growth plan. We will introduce the Ansoff Matrix, a powerful framework for identifying four key growth pathways. You will learn to classify strategic initiatives like NVIDIA's pivot to AI and then apply this framework to a business scenario. You will also learn how to attach numbers to your strategy by performing sensitivity analysis to forecast potential revenue, a critical skill for gaining stakeholder buy-in.

What's included

2 videos2 readings2 assignments

2 videos Total 13 minutes

What is the Ansoff Matrix? The Four Paths to Growth 7 minutes
How to Build a Simple Revenue Forecast? 6 minutes

2 readings Total 12 minutes

A Deep Dive into the Ansoff Matrix 7 minutes
Career Connection: The Strategic Growth Planning Skill Set 5 minutes

2 assignments Total 35 minutes

Hands-On Learning(HOL): Mapping Growth for a Cafe Business 30 minutes
Knowledge Check: The Four Quadrants 5 minutes

In this module, you will learn how to measure what matters. We will cover how to evaluate the effectiveness of a campaign by comparing actual results to your initial targets. You will learn to calculate ROI, analyze key performance indicators (KPIs), and, most importantly, uncover the "why" behind the numbers by identifying variance drivers. This module will empower you to create reports that not only show what happened but also provide clear, data-driven recommendations for what to do next.

What's included

2 videos1 reading2 assignments

2 videos Total 13 minutes

Measuring Success: An Introduction to ROI and KPIs 7 minutes
How to Analyze a Post-Campaign Report? 6 minutes

1 reading Total 7 minutes

Identifying Variance Drivers: Finding the "Why" in Your Data 7 minutes

2 assignments Total 60 minutes

Hands-On Learning(HOL): Calculating ROI for a Digital Ad Campaign 30 minutes
Growth Strategy and Performance Analysis 30 minutes

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Instructor

LearningMate

233 Courses 15,905 learners

Offered by

Coursera

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.