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There are 3 modules in this course
The CREO Negotiation for Leaders Course supports professionals and leaders in developing practical negotiation skills to communicate needs, manage expectations, and reach effective agreements. The course focuses on negotiation as a structured, strategic process rather than an adversarial exchange, enabling learners to approach deal-making with clarity, confidence, and purpose.
Participants explore key negotiation concepts, including preparation, value creation, stakeholder interests, and decision-making dynamics. Through applied frameworks and real-world examples, learners develop strategies to structure negotiations, articulate positions clearly, and respond constructively to pressure and resistance. The course also addresses communication techniques that support credibility, relationship management, and long-term outcomes across different negotiation contexts.
By emphasizing preparation, adaptability, and strategic thinking, the course equips learners to negotiate more effectively in professional, leadership, and organisational settings.
By the end of this course, you will be able to:
- Explain key principles and stages of effective negotiation
- Prepare a structured negotiation strategy aligned with desired outcomes
- Apply communication techniques to express needs and expectations clearly
- Assess interests, trade-offs, and options in negotiation scenarios
- Use practical tools to reach balanced and sustainable agreements
Prerequisites:
- No prior negotiation or leadership training is required. The course is suitable for professionals, managers, and emerging leaders seeking to strengthen their negotiation and deal-making capabilities.
This module equips learners with the knowledge, strategies, and psychological insights needed to negotiate with confidence, clarity, and effectiveness in both professional and personal settings. Participants begin by exploring what negotiation truly is and why it is an essential skill for achieving mutually beneficial outcomes. The module introduces core concepts such as BATNA (Best Alternative to a Negotiated Agreement) and ZOPA (Zone of Possible Agreement), helping learners understand how to prepare strategically before entering any negotiation. Learners examine different negotiation approaches from collaborative to competitive styles—and learn when and how to apply each one. The module also explores the behavioural and cognitive factors that influence negotiation success, including loss aversion, risk tolerance, and the difference between explicit and implicit confidence. In addition, participants analyse how internal versus external locus of control shapes negotiation behaviour and decision-making. The module concludes with a deep dive into cognitive distortions—such as anchoring, confirmation bias, and emotional reasoning that can undermine negotiation outcomes, along with techniques to recognise and manage them.
What's included
34 videos1 discussion prompt8 plugins
Show info about module content
34 videos•Total 125 minutes
Introduction & Reframing Negotiation•9 minutes
Understanding BATNA and ZOPA•5 minutes
Negotiation Approaches & Styles•8 minutes
Confidence and control in negotiation•12 minutes
Cognitive Distortions and self-awareness•9 minutes
Behavioural biases in negotiation•6 minutes
How do you identify what is truly important to the other party?•2 minutes
How can you prepare as fully as possible before entering a negotiation?•3 minutes
How to defend your initial salary ask? How not to bulge when presented with conter-arguments?•3 minutes
What's the best approach to negotiate when you do not have bargaining power?•4 minutes
How to negotiate a higher salary when applying for jobs? Particularly when salary not listed•2 minutes
How do you come across as assertive but not aggressive when negotiating?•3 minutes
How to negotiate salary with top management for an employee, as an employer?•4 minutes
What is the best way to negotiate when your employer is not interested in negotiating?•3 minutes
How can I negotiate a very good salary without sounding arrogant?•2 minutes
For how long to try to convince the other person, i.e. when to let go?•3 minutes
How to negotiate when it's clearly stated that negotiation is off the table?•5 minutes
What role does gender bias play in workplace negotiations?•4 minutes
How can we initiate a re-negotiation on something we agreed on earlier?•3 minutes
What questions can I ask myself before going into a negotiation?•3 minutes
Which frameworks can I use for efficient negotiations?•2 minutes
How can I overcome wanting to be liked more than successfully negotiating?•4 minutes
I don't know when to end the negotiation.•1 minute
I feel sorry when asking for a lot of information before making a decision.•2 minutes
I do not have enough background information to know what is within a reasonable realm.•2 minutes
I feel frustrated with myself being susceptible to power dynamics.•3 minutes
I feel less confident than the other party.•3 minutes
I am most likely to concede to avoid conflict.•2 minutes
How to push back?•3 minutes
I try to accommodate the other party and constantly try to compromise.•1 minute
How to stick to facts not emotions when making decisions immediately?•3 minutes
Why do I underestimate my unique selling/value points?•2 minutes
How do I back up my negotiations with my skills and experience without making it sound awkward?•4 minutes
How to negotiate the credit I get given in projects I contribute to?•3 minutes
1 discussion prompt•Total 10 minutes
Personalised Needs Assessment•10 minutes
8 plugins•Total 120 minutes
Introduction to negotiation•15 minutes
BATNA and ZOPA•15 minutes
Negotiation approaches•15 minutes
Loss aversion & risk aversion•15 minutes
Implicit vs explicit confidence•15 minutes
Internal vs external locus of control•15 minutes
Cognitive distortions•15 minutes
Strategies for entrepreneurs & managers•15 minutes
Gaining Buy-In From Senior Leadership
Module 2•1 hour to complete
Module details
This module equips learners with the strategic communication, analytical thinking, and organisational understanding required to secure buy-in from senior leadership. Participants begin by learning how to construct clear, evidence-based arguments that demonstrate credibility and show the real value behind their proposals. They explore techniques for using data, insights, and storytelling to build compelling cases that resonate with decision-makers.
Learners then dive into the art of persuasive presentation how to structure ideas, communicate with confidence, and tailor messages to leadership priorities, constraints, and expectations. The module also introduces McKinsey’s 7S Framework, enabling participants to align their initiatives with organisational strategy, culture, and structure to increase relevance and impact. Finally, learners explore Kotter’s 8-Step Change Model to understand how to plan and implement initiatives that not only gain support but also achieve successful adoption across the organisation. Through practical tools and real-world examples, participants learn how to build influence, navigate resistance, and position their proposals as strategic solutions.
What's included
2 videos1 discussion prompt4 plugins
Show info about module content
2 videos•Total 14 minutes
How to get buy-in from leadership?•8 minutes
How to build influence?•7 minutes
1 discussion prompt•Total 10 minutes
Personalised Needs Assessment•10 minutes
4 plugins•Total 60 minutes
Arguments supported by data and evidence•15 minutes
Compelling and persuasive presentations to get buy-in from leadership•15 minutes
McKinsey’s 7S framework•15 minutes
Kotter’s 8-step change model•15 minutes
Summary & Assignment
Module 3•1 hour to complete
Module details
This module includes course discussion, summary reading and the final course assignment, which assesses learners’ ability to apply the concepts and skills developed throughout the course.
What's included
1 reading1 assignment1 discussion prompt
Show info about module content
1 reading•Total 10 minutes
Summary Negotiation •10 minutes
1 assignment•Total 15 minutes
Final Course Assignment•15 minutes
1 discussion prompt•Total 10 minutes
Community discussion: winning leadership buy-in•10 minutes
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