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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,114 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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5626 - 5650 of 7,224 Reviews for Foundations of Digital Marketing and E-commerce

By Eduardo W

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Jan 14, 2026

is good

By silvia a m b

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Nov 1, 2025

gracias

By Caleb A A

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Oct 23, 2025

PERFECT

By Ornob K

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Aug 29, 2025

Awesome

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Aug 24, 2025

Genial.

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Aug 22, 2025

love it

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Aug 17, 2025

Helpful

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Aug 16, 2025

LILIANA

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Aug 15, 2025

Awesome

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Jul 20, 2025

gracias

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Jul 16, 2025

Helpful

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Jun 29, 2025

Hermoso

By DHEYMYSON D S M

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Jun 3, 2025

perfect

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May 24, 2025

Perfect

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May 23, 2025

جيد جدا

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Apr 16, 2025

goooood

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Mar 24, 2025

Amazing

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Mar 2, 2025

perfect

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Feb 23, 2025

Amazing

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Feb 8, 2025

Amazing

By Muhammad Z R

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Feb 4, 2025

awesome

By Helen N

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Feb 3, 2025

Amei 😍

By Gajendran P

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Jan 8, 2025

amazing

By Andriansyah

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Dec 30, 2024

Amazing

By Әмірбек З

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Dec 10, 2024

Спасибо