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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,127 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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4151 - 4175 of 7,224 Reviews for Foundations of Digital Marketing and E-commerce

By Malik A

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Sep 5, 2023

Its was great Experience

By Michael W

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Jul 1, 2023

Great overview to start.

By Omkar D

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Jun 29, 2023

very good and intersting

By SAI T C P

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Jun 13, 2023

Good learning. Thank you

By Shreya B

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May 22, 2023

i enjoy learn new things

By William T

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May 9, 2023

great lesson and insight

By Luz O

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May 7, 2023

Easy and well informing.

By Ubokobong J

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May 4, 2023

It's very much Educative

By Beshoy H

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Apr 19, 2023

very useful information

By Sarah M S T

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Apr 14, 2023

Very helpful! Thank you.

By Nzenwa A

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Apr 13, 2023

EXCELLENT AND RICH GUIDE

By Jahanzaib L

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Mar 5, 2023

It was great experience!

By Mohammad S

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Jan 19, 2023

super cool for beginners

By Zaydane M

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Jan 18, 2023

It was easy and helpful.

By Richard C

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Dec 19, 2022

Very insightful overview

By Sundas A

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Nov 28, 2022

Good explanation of each

By Deleted A

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Nov 27, 2022

simple and easy to learn

By Oscar M

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Nov 16, 2022

Excelente, muy completo!

By Mark C

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Nov 13, 2022

I love it! Very helpful!

By Amna T

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Oct 24, 2022

its a great opportunity

By Ruchi A

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Oct 21, 2022

nice, and very helpfull

By Digital S

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Sep 16, 2022

Ulimate Knowledge Given

By Abhisek K

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Aug 16, 2022

It was quite informative

By Latoya M

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Jul 26, 2022

Great learning tactics.

By Joel K M

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Jul 26, 2022

Excellent and practical.