“Creatividad en la bandeja de entrada: marketing por correo electrónico” es el cuarto de los siete cursos del Certificado de Carrera de Google en Marketing Digital y Comercio Electrónico. Aprenderás a ejecutar campañas de marketing por correo electrónico de forma exitosa. El e-mail es uno de los canales más utilizados como parte de las estrategias de marketing digital. El correo electrónico es una vía para comunicarse con las y los clientes, impulsar las ventas y fidelizar audiencias. En este curso, profundizarás tus conocimientos sobre marketing por correo electrónico y aprenderás a crear estrategias, ejecutar campañas y medir resultados. También, aprenderás a usar listas de correo y a automatizar flujos de trabajo.
Creatividad en la bandeja de entrada: marketing por correo electrónico
Ends tomorrow! Get one of our best deals with Coursera Plus for $199 (usually $399). Save now.
Creatividad en la bandeja de entrada: marketing por correo electrónico
This course is part of Google Marketing Digital e E-Commerce Professional Certificate
Instructor: Google Career Certificates
11,362 already enrolled
Included with
Ask Coursera
Gain insight into a topic and learn the fundamentals.
300 reviews
Beginner level
No prior experience required
Flexible schedule
3 weeks at 10 hours a week
Learn at your own pace
99%
Most learners liked this course
What you'll learn
Comprende el rol del marketing por correo electrónico en una estrategia digital
Redacta de forma efectiva correos electrónicos, asuntos y textos de vista previa
Prueba, ejecuta y optimiza una campaña de marketing por correo electrónico
Mide y analiza los resultados de la campaña de correo electrónico
Skills you'll gain
- Marketing Automation
- Copywriting
- Email Automation
- Smart Goals
- Customer Retention
- Performance Metric
- Campaign Management
- Data Security
- Data-Driven Marketing
- Email Marketing
- Performance Reporting
- Marketing Strategy and Techniques
- Strategic Marketing
- Management Reporting
- Personally Identifiable Information
- Digital Marketing Campaigns
- Content Creation
- Content Performance Analysis
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
25 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the Google Marketing Digital e E-Commerce Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Google
There are 5 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
(55 ratings)Offered by
Explore more from Marketing
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
- 5 stars
89%
- 4 stars
9.66%
- 3 stars
1%
- 2 stars
0%
- 1 star
0.33%
Showing 3 of 300
GG
Reviewed on Aug 18, 2024
Es un curso muy completo,especifico, que te brinda una formación muy solida.Te construye confianza con sus actividades y te brinda la capacidad de seguir proyectándote.
L
Reviewed on Dec 28, 2023
Es un curso muy práctico y la parte de la teoría es muy rápida y entendible.
JT
Reviewed on Sep 14, 2023
Una herramienta magnífica para la gestión del correo electrónico.
