Business Model for Entrepreneurs

Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.

Business Model for Entrepreneurs

Instructor: EDUCBA

7 modules

Gain insight into a topic and learn the fundamentals.

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

7 modules

Gain insight into a topic and learn the fundamentals.

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Apply entrepreneurship frameworks to identify opportunities and develop viable business models.
Create value propositions, customer segments, and revenue models using the Business Model Canvas.
Validate startup ideas through customer discovery, MVP development, and market testing techniques.

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

There are 7 modules in this course

Master entrepreneurship by learning how to turn ideas into successful businesses.

Build, validate, and scale startups using proven frameworks and real-world strategies. This course provides a complete roadmap for aspiring entrepreneurs—from identifying opportunities to validating business models and executing ideas effectively. You will learn how to use the Business Model Canvas, understand customer segments, and create compelling value propositions. Through practical examples and real-world case studies, you will explore various revenue models such as Freemium, Bait & Hook, and Platform-based businesses. The course also emphasizes customer discovery, MVP development, and validation techniques to reduce risk and improve decision-making. By the end of this course, learners will be able to confidently design, test, and refine business ideas, making them ready to launch startups or improve existing ventures.

Understand core business model components, value propositions, and platform-based strategies to build a strong entrepreneurial foundation.

What's included

9 videos4 assignments

9 videosTotal 66 minutes

Introduction2 minutes
Business Model Canvas - Customer Segments & Value Proposition11 minutes
Customer Distribution Channels, Customer Relationships and the Revenue Streams10 minutes
key resources, key activities and key partnerships and the cost structure9 minutes
Scientific validation process, preparation of the Business model canvas.9 minutes
Multi Sided Platform3 minutes
Multi Sided Platform Examples10 minutes
What is Google Business Model4 minutes
Bait & Hook Model8 minutes

4 assignmentsTotal 60 minutes

Foundations of Entrepreneurship & Business Models30 minutes
Getting Started with Entrepreneurship10 minutes
Building Blocks of a Business Model10 minutes
Understanding Platform & Digital Models10 minutes

Explore diverse revenue models and profit mechanisms to design sustainable and scalable business strategies.

What's included

9 videos4 assignments

9 videosTotal 68 minutes

Bait & Hook Model Continue4 minutes
Freemium Model12 minutes
Product Pyramid Profit Model10 minutes
Long Tail, Unbundling Model10 minutes
Open Model2 minutes
Brand profits Model9 minutes
Direct Marketing Profit Model5 minutes
Installed Base Profit Model8 minutes
Local Leadership Model8 minutes

4 assignmentsTotal 60 minutes

Revenue Models & Profit Strategies30 minutes
Core Revenue Models10 minutes
Advanced Business Models10 minutes
Strategic Profit Approaches10 minutes

Analyze market dynamics, product-service integration, and development approaches to align offerings with customer demand.

What's included

9 videos4 assignments

9 videosTotal 58 minutes

Speciality Product Profit Model10 minutes
Profit Multiplier Model5 minutes
History of the Corporation6 minutes
Product Service5 minutes
Process & Waterfall Development9 minutes
Why do Startups Fail and Solution5 minutes
Why Business Models and Customer Segments & Value Proposition4 minutes
Customer Distribution Channels8 minutes
Customer Development Process7 minutes

4 assignmentsTotal 60 minutes

Market Evolution & Product Thinking30 minutes
Market & Corporate Foundations10 minutes
Product & Development Basics10 minutes
Business Model Reinforcement10 minutes

Apply customer discovery, hypothesis testing, and MVP techniques to validate business ideas effectively.

What's included

9 videos4 assignments

9 videosTotal 55 minutes

Hypothesis Testing and Customer Discovery9 minutes
Customer Validation Process3 minutes
Explaining Value Proposition and its Relation to Customer Segments7 minutes
The Discovery Process of Value Proposition12 minutes
Minimum Viable Product - Physical8 minutes
Testing the Wbmobile MVP and common mistakes with MVP4 minutes
Linking Value Proposition for various market types4 minutes
Introduction to Customer Segments5 minutes
The types of markets4 minutes

4 assignmentsTotal 60 minutes

Customer Discovery & Validation30 minutes
Understanding Customer Needs10 minutes
Building Strong Value Propositions10 minutes
Market Fit & Segmentation10 minutes

Design distribution channels, sales funnels, and customer engagement strategies to drive business growth.

What's included

9 videos4 assignments

9 videosTotal 48 minutes

Multi-Side Market4 minutes
Multi Customer Segments5 minutes
Customer Channel3 minutes
Customer Distribution Complexity4 minutes
Channel Economics5 minutes
Customer Relationship & Demand Capture5 minutes
Demand Creation Feed the Sales Funnel6 minutes
Companies that care about Revenues8 minutes
What is a Partner9 minutes

4 assignmentsTotal 60 minutes

Customer Channels & Growth Mechanics30 minutes
Multi-Segment Market Strategies10 minutes
Distribution & Economics10 minutes
Sales Funnel & Revenue Thinking10 minutes

Develop operational strategies, resource planning, and execution frameworks for scalable business operations.

What's included

6 videos3 assignments

Apply entrepreneurship concepts through real-world case studies across industries and business types.

What's included

6 videos3 assignments

Instructor

EDUCBA

1,615 Courses333,596 learners

Offered by

EDUCBA

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.