Pricing decisions shape growth, customer acquisition, and revenue performance. In this course, you’ll learn how to evaluate product pricing strategies using competitive analysis and demand modeling techniques commonly used in SaaS organizations.
You’ll begin by analyzing how pricing structures influence customer perception and buying behavior. Using real-world SaaS examples, you’ll compare pricing models such as per-seat, usage-based, tiered, freemium, and flat-rate pricing. You’ll also build structured pricing comparison matrices to identify competitive gaps, feature positioning, and pricing advantages across competing products. Next, you’ll focus on demand analysis and pricing impact modeling. You’ll learn how price elasticity affects customer behavior and how to estimate the impact of pricing changes using historical data, spreadsheet models, and scenario analysis. Through guided exercises, you’ll project how price changes may affect volume, revenue, and long-term business performance. Hands-on activities place you in the role of a product marketing manager evaluating competitor pricing and presenting pricing recommendations to stakeholders. You’ll analyze pricing trade-offs, interpret scenario outputs, document assumptions, and communicate pricing risks clearly in cross-functional business settings. By the end of the course, you’ll be able to assess competitive pricing strategies, model pricing scenarios, and contribute more effectively to pricing and go-to-market decisions. This course is ideal for product marketers, pricing analysts, growth marketers, and business professionals involved in product positioning, revenue strategy, or market analysis. Basic familiarity with business metrics, spreadsheets, or product marketing concepts is helpful for understanding demand modeling techniques, interpreting pricing scenarios, and completing the hands-on activities in this course.
