Advertising in Modern Economy and Consumer Behavior

Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.

Advertising in Modern Economy and Consumer Behavior

Instructor: EDUCBA

Included with

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

5 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

5 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Analyze the impact of advertising and economic liberalization on markets and consumer behavior.
Evaluate advertising strategies and their role in brand building and market competition.
Assess the social and economic influence of advertising using real-world business examples.

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

There are 3 modules in this course

Understand how advertising shapes modern markets and consumer behavior.

Learn how liberalization transformed advertising and business in India. This course explores the dynamic relationship between advertising, economic reforms, and consumer behavior in contemporary society. You will examine how liberalization opened markets, introduced global competition, and reshaped buying patterns. Through real-world examples and practical insights, you will learn how advertising influences perceptions, lifestyles, and decision-making. The course also highlights the role of advertising in economic growth, brand development, and market competition. By the end of this course, you will be able to analyze advertising strategies, evaluate their societal and economic impact, and apply these concepts in real business scenarios.

Explore the core principles of advertising and understand how economic liberalization transformed India’s market structure, enabling global trade, competition, and advertising growth.

What's included

4 videos1 assignment

Analyze how liberalization reshaped consumer buying patterns, market segmentation, and competitive dynamics, influencing advertising strategies and business decisions.

What's included

4 videos1 assignment

Evaluate the psychological, societal, and economic impact of advertising, including its role in shaping consumer behavior, brand value, and economic development.

What's included

5 videos1 assignment

Instructor

EDUCBA

1,580 Courses325,720 learners

Offered by

EDUCBA

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.