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Goldman Sachs

Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level. This course will support you to develop your marketing strategy and build your brand as your business grows. You will explore a range of useful marketing tools and learn how to use analytics to measure success in the context of your own business growth. You will gain a clear and comprehensive understanding of the marketing and sales cycle. You will use this cycle as a foundation to develop your marketing plans and sales process. By the end of this course, you will understand how to identify the right marketing tools to reach your target market, and how an effective marketing plan can convert into sales and revenue for your business. The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business’s growth. You can find out more about the Goldman Sachs 10,000 Women collection in the FAQs.

Status: Sales
Status: Marketing Effectiveness
Course4 hours

Featured reviews

DP

5.0Reviewed Nov 7, 2022

it was a lovely experience for me to have the opportunity to be thought of as a student here on Coursera in Marketing and sales

PP

5.0Reviewed Jul 13, 2024

It does a good job getting the information across but my review might not be fully accurate as I already took a marketing class before.

CA

4.0Reviewed Mar 3, 2021

Extensive background information and access to documents. Informative, concise and useful for every woman needing additional training on Sales and Marketing.

MD

5.0Reviewed Aug 31, 2021

thank you so much for this course you really helped me so much for giving me such a different perspective ... but please how can i get the certificate

SG

4.0Reviewed Oct 20, 2022

Good creation 👍 ​it covers the fundamentals of sales and marketing with tools, steps and models for successful implementation of sales and marketing strategy.

MT

5.0Reviewed Dec 24, 2022

A great start for those who wish to build the foundation of your business marketing strategy. I appreciate Coursera for making this course free online.

TK

4.0Reviewed Oct 27, 2020

This is one of the best course I have ever seen. This course gives me many knowledge about the process of sales and marketing. I really appreciate this course.

GP

5.0Reviewed Jun 18, 2020

It's a very well structured and informative course about the Sales and Marketing for beginners. It's a great starting point if you're planning to advance yourself in either of these fields.

AM

5.0Reviewed Aug 26, 2025

As a female student wanting to learn more about Sales and Marketing, I learned a lot about the process, the way of thinking and vocabulary.

L

4.0Reviewed Mar 21, 2023

Gives an overall view on marketing strategies to help brands get to their goals. Need a more in depth view on the mindset to adopt in the decision making process

DS

4.0Reviewed Sep 9, 2020

Short course , yet great source of knowledge and huge insights into technical terminology. Highly recommended for beginners . Only drawback is the lack of certificate.

KS

5.0Reviewed Feb 19, 2025

This course was amazing. Succinct and to the point on actionable items to get started with business marketing and sales. Exactly what I needed!

All reviews

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rachel amber
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