Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Customer Success Management, Software As A Service, Customer Retention, Business Modeling, Customer experience strategy (CX), Customer Relationship Management, Customer Engagement, Business Transformation, Technology Strategies, Revenue Management, Growth Strategies, Service Level Agreement, Cloud Services, Platform As A Service (PaaS), Consumer Behaviour, Cloud Computing, Infrastructure As A Service (IaaS)
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: People Analytics, HR Tech, Applied Machine Learning, Deep Learning, Digital Transformation, Machine Learning Methods, Machine Learning, Human Resources, Artificial Neural Networks, Machine Learning Algorithms, Artificial Intelligence, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Consultative Selling, Verbal Communication Skills, Communication, Consumer Behaviour, Selling Techniques, Trustworthiness, Marketing Psychology, Communication Strategies, Customer Analysis, Persuasive Communication, Sales, General Sales Practices, Sales Strategy, Needs Assessment, Customer Relationship Building, Motivational Skills, Rapport Building, Customer Insights, Relationship Building, Empathy
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media Content, Social Media, Facebook, Social Media Marketing, Social Media Strategy, Content Creation, Driving engagement, Advertising
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Instagram, Social Media Content, Social Media Marketing, Social Media, Visual Storytelling, Animations, Graphical Tools, Content Creation, Facebook, Digital Design, Marketing, Design
Beginner · Guided Project · Less Than 2 Hours

Pearson
Skills you'll gain: Splunk, Dashboard Creation, Interactive Data Visualization, Ad Hoc Reporting, Event Monitoring, Security Information and Event Management (SIEM), Statistical Analysis, Software Installation, Unstructured Data, Data Analysis, Data Manipulation, Query Languages
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Data Warehousing, Apache Hadoop, Distributed Computing, Scalability, Transaction Processing, Database Systems, Database Design, Applied Machine Learning, Database Management Systems, Data Architecture, Database Theory, Database Management, Database Architecture and Administration, Cloud Computing, Big Data, Relational Databases, Query Languages, Databases, Data Processing, SQL
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Pandas (Python Package), Pivot Tables And Charts, Data Manipulation, Time Series Analysis and Forecasting, Data Import/Export, Data Wrangling, Jupyter, Data Visualization, Microsoft Excel, Data Transformation, Plot (Graphics), Data Analysis, Data Cleansing, Data Preprocessing, Memory Management, Sampling (Statistics)
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Git (Version Control System), Version Control, GitHub, Jupyter, Python Programming, Programming Principles, Software Versioning, Data Science, Generative AI, Development Environment, Computer Programming, Data Analysis
Beginner · Course · 1 - 4 Weeks
Rutgers the State University of New Jersey
Skills you'll gain: Production Process, Manufacturing Processes, Manufacturing Operations, Product Testing, Regulatory Compliance, Clinical Research, Regulatory Affairs, Personal Care, Product Development, Good Manufacturing Practices, Laboratory Testing, Regulatory Requirements, Workforce Development, New Product Development, Clinical Trials, Quality Control, Product Planning, Entrepreneurship, Consumer Behaviour, Business
Beginner · Course · 1 - 3 Months

Skills you'll gain: Microsoft Azure, Internet Of Things, Cloud Development, Microsoft Development Tools, Data Storage Technologies, Cloud Storage, Data Storage, Microsoft Visual Studio, Dataflow, Network Routing
Intermediate · Guided Project · Less Than 2 Hours

Harvard Business Review
Skills you'll gain: Marketing Planning, Selling Techniques, Customer Engagement, Value Propositions, Strategic Marketing, Product Marketing, Customer Analysis, Customer Relationship Building, Marketing Strategies, Target Market, Marketing Strategy and Techniques, Customer Insights, Customer experience improvement, Target Audience, Team Building, Marketing Communications, Market Research, Solution Selling, Customer Support, Global Marketing
Intermediate · Course · 1 - 4 Weeks