Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Skills you'll gain: Social Media Marketing, Target Audience, Social Media Strategy, Social Media, Customer Analysis, Persona Development, Smart Goals, Marketing Effectiveness, Key Performance Indicators (KPIs), Goal Setting, Digital Media Strategy, Marketing, Marketing Strategies, Facebook, Marketing Channel, Instagram, Digital Marketing, Journey Mapping
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Data-Driven Marketing, AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies, Customer Engagement, Marketing Analytics, AI Enablement, Content Marketing, Generative AI, Social Media Marketing, Responsible AI, Artificial Intelligence, Digital Transformation, Social Media, Social Media Analytics, Customer Insights, Brand Strategy, Predictive Analytics
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Performance marketing, Campaign Management, Pay Per Click Advertising, Google Ads, Meta Ads Manager, Paid media, Online Advertising, Advertising Campaigns, Digital Advertising, Digital Marketing Campaigns, Marketing Budgets, Keyword Research, Promotions and Campaigns, Marketing Effectiveness, Search Engine Marketing, Marketing Analytics, Performance Analysis, Budget Management, Cost Benefit Analysis, Survey Creation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Email Marketing, Direct Marketing, Campaign Management, Digital Marketing Tools, Marketing, Digital Marketing, Target Audience, Registration, Driving engagement, Design, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing Analytics, Conversion Funnel Analysis, Dashboard Creation, Dashboard, Data-Driven Marketing, Marketing Effectiveness, Google Analytics, Pivot Tables And Charts, Spreadsheet Software, Web Analytics, Performance Analysis, Trend Analysis, Interactive Data Visualization, Marketing Planning, Business Marketing, Analysis, Analytical Skills, Data Modeling, Data Science, Data Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Marketo, Marketing Automation, Email Automation, Email Marketing, Conversion Funnel Analysis, Marketing Operations, Campaign Management, Style Guides, HubSpot CRM, Performance Analysis, Marketing Analytics, Brand Marketing, Compliance Auditing, Marketing Strategies, Performance Measurement, Brand Management, Customer Relationship Management, Benchmarking, Analytics, Data Import/Export
Beginner · Course · 1 - 3 Months

Skills you'll gain: Meta Ads Manager, A/B Testing, Data-Driven Marketing, Marketing Analytics, Advertising Campaigns, Campaign Management, Data Presentation, Presentations, Online Advertising, Marketing Effectiveness, Content Performance Analysis, Paid media, Social Media Campaigns, Advertising, Marketing Strategies, Conversion Funnel Analysis, Social Media Marketing, Facebook, Data-Driven Decision-Making, Data Analysis
Beginner · Course · 1 - 3 Months
University of Colorado Boulder
Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Media Buying, Data Ethics
Beginner · Specialization · 3 - 6 Months
Vanderbilt University
Skills you'll gain: AI Enablement, AI Product Strategy, Agentic Workflows, AI powered creativity, Agentic systems, Workforce Management, Scalability, Workforce Planning, Solution Design, Automation, Prompt Engineering, Decision Making
Beginner · Course · 1 - 3 Months
Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Content Performance Analysis, Marketing Analytics, Media Strategy, Key Performance Indicators (KPIs), Google Analytics, Campaign Management, Pivot Tables And Charts, Media Buying, Marketing Effectiveness, Marketing Planning, Data-Driven Marketing, Performance Measurement, Digital Marketing Campaigns, Digital Marketing, Data Presentation, Paid media
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media Marketing, Marketing Budgets, Social Media Content, Social Media, Marketing Materials, Content Creation, Social Media Management, Organizational Skills, Graphic and Visual Design Software, Marketing, Content Marketing, Creative Design
Beginner · Guided Project · Less Than 2 Hours

Alex Genadinik
Skills you'll gain: Search Engine Optimization, Performance marketing, Content Optimization, Social Media Marketing, Pay Per Click Advertising, Web Analytics and SEO, Social Media, Content Marketing, Marketing, Online Advertising, Product Promotion, Blogs, Lead Generation, Marketing Strategies, Market Opportunities, Promotional Strategies, Product Knowledge, Target Audience
Mixed · Course · 1 - 3 Months