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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,445 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

OC

May 12, 2023

I enjoyed the lessons and they were challenging especially dealing with numbers and formulas, but that gave me assurance that Coursera offers reliable courses from recognized universities

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

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1826 - 1838 of 1,838 Reviews for Marketing Analytics

By 김장순

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Mar 4, 2024

Chapter.5 Peer evaluation is not taking place.

By Aamir G

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Aug 10, 2020

The instructor himself not explaining well...

By Eugene S

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Jun 17, 2018

too basic n theoretical, unnecessary jokes

By Mahdi T C

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Jun 22, 2018

This course is much more difficult

By SILVANA P V R

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Nov 4, 2020

Aun no recibo la certificación

By svlhinn m

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Jul 31, 2016

A little be difficult for me.

By bouthayna m

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Dec 7, 2018

pourquoi les quiz sont payés

By Kanhaiya P

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Jun 24, 2020

course is too advanve

Yes

By Fernanda Q

•

Jul 8, 2025

Quiero darme de baja

By Thierry L

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Oct 6, 2020

Cannot unsubscribe !

By Suyash P

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Mar 5, 2018

sucks

By Serina

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Oct 24, 2020

nono

By katty t

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Jan 16, 2021

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