Optimize Growth: Map and Evaluate ROI is a beginner-level course designed for aspiring business analysts, marketers, and strategists who want to master the foundational skills of driving and measuring business growth. This course will equip you to move beyond ideas and build compelling, data-backed business cases. You will learn to apply the Ansoff Matrix, a powerful strategic framework, to systematically identify and map potential growth opportunities, from market penetration to diversification.
Optimize Growth: Map and Evaluate ROI
Optimize Growth: Map and Evaluate ROI
This course is part of Marketing Analysis and KPIs Specialization
Instructor: LearningMate
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Map growth with the Ansoff Matrix and evaluate campaign ROI and KPIs to make data-informed business decisions.
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Recently updated!
February 2026
Taught in English
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This course is part of the Marketing Analysis and KPIs Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 2 modules in this course
In this module, you will learn how to move from abstract ideas to a structured growth plan. We will introduce the Ansoff Matrix, a powerful framework for identifying four key growth pathways. You will learn to classify strategic initiatives like NVIDIA's pivot to AI and then apply this framework to a business scenario. You will also learn how to attach numbers to your strategy by performing sensitivity analysis to forecast potential revenue, a critical skill for gaining stakeholder buy-in.
What's included
2 videos2 readings2 assignments
In this module, you will learn how to measure what matters. We will cover how to evaluate the effectiveness of a campaign by comparing actual results to your initial targets. You will learn to calculate ROI, analyze key performance indicators (KPIs), and, most importantly, uncover the "why" behind the numbers by identifying variance drivers. This module will empower you to create reports that not only show what happened but also provide clear, data-driven recommendations for what to do next.
What's included
2 videos1 reading2 assignments
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