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Master Digital Basics

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Master Digital Basics

This course is part of multiple programs.

Instructor: LearningMate

Included with

Learn more

1 module

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

What you'll learn

Identify core digital marketing channels, define their objectives, and create UTM-tagged URLs to track and measure campaign performance effectively.

Skills you'll gain

Tools you'll learn

Digital Marketing Tools

Details to know

Shareable certificate

Add to your LinkedIn profile

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Build your subject-matter expertise

This course is available as part of

When you enroll in this course, you'll also be asked to select a specific program.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Are you running digital campaigns but struggling to know what’s actually working? Stop guessing and start measuring. Master Digital Basics is a focused, hands-on course for aspiring marketers and business professionals who want to drive and measure success. You will learn to identify the five core digital marketing channels and align them with specific business objectives, from raising brand awareness to driving sales. More importantly, you will master the industry-standard skill of creating UTM-tagged URLs with Google's Campaign URL Builder. Through practical, scenario-based exercises, you will learn to generate tracking links that provide crystal-clear data on where your audience comes from and how they engage. By the end of this course, you will be able to execute and measure campaigns effectively, making the data-driven decisions that are essential for optimizing ROI and proving marketing impact in any role.

Module details

This module provides a comprehensive introduction to the fundamentals of effective digital marketing. You will first explore the core channels that make up the digital marketing landscape and learn how to align them with strategic business objectives. Then, you will dive deep into the essential practice of campaign tracking, learning the theory behind UTM parameters before mastering their creation and implementation to accurately measure performance.