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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,513 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

SC

Mar 21, 2023

The course was informative and has given me more insight to how I can better approach my own social media platforms and create a brand that will increase things like SEO, Sales, etc. Great course.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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1351 - 1375 of 7,105 Reviews for Foundations of Digital Marketing and E-commerce

By Karolina D

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Feb 16, 2025

Great and specific content. I like the fact that the narrator supports the person who is taking this course. Great!

By Fragkiskos K

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Nov 23, 2024

Best course on digital marketing theory and its delivered impeccably by a likeable instructor. What more can I ask.

By Thayna F

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Nov 9, 2024

Esse curso me ajudou muito a compreender mais sobre marketing digital, a didática e os exemplos práticos é incrível

By Alexandra A

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Nov 4, 2024

Very Helpful to successfully start the courses. It help me to know all the keywords I'm gonna need for this course!

By Momina M

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Jun 7, 2024

it is very helpful to develop new skills and very easy to understand everything which i have learned in this course

By Alexandra Q

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Apr 26, 2024

It's incredible because of how you can manage your time to review your lessons and how easy they are to understand!

By Christoper R

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Mar 10, 2023

Learnt a lot from it and realized so many digital marketing strategies around me Easy to learn for all the begineer

By YJ C

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Oct 18, 2022

This is a well thought out course. It is to easy to follow. By alteranting videos and texts, it is never boring.

By Liu P

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Oct 14, 2022

The content of the course is very comprehensive, I learned the basic knowledge of digital marketing and E-commerce.

By Vinod M

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Sep 9, 2022

This course established a solid foundation towards understanding the Digital Marketing and what all it encompasses.

By Chris C (

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Aug 14, 2022

Great basic overview of what to expect when entering digital marketing as a career or to benefit your own business.

By Alexis C

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Jul 27, 2022

The course is very detailed and interesting. The practice quizzes are extremely helpful in preparing for the quiz.

By Mary B

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Jul 23, 2022

easy to follow along, info is clear, interesting and made me feel like I gained a lot of knowledge on the subject.

By Esther C

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May 10, 2022

Great overview, the content was clearly outlined (what to expect and the flow of the course), and tangible examples

By SOJWAL U K

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Jul 24, 2025

The information and the learning was descriptive . i liked how the speaker was teaching in a very informative way.

By Carissa A

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Nov 11, 2024

super insightful! literally explaining from rock to the ground. recommended for all digital marketing enthusiasts!

By Zubair K

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Sep 13, 2024

The course was very detailed. Everything was explained in a very expended and easy manner. I enjoyed it very much.

By Christian S

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Nov 11, 2023

I started at this course but I'd recommend doing the data analytics first. These have been so fun and informative.

By MISBAH U r

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Nov 10, 2023

it was a great experience with google i learn a lot about this course its a great platform to learn the new thing

By MGM M A

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Oct 16, 2023

I’m definitely looking for a related course to the one I just finished, I really enjoyed every bit of the program.

By Aaron V

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Aug 19, 2023

I am very happy that I could complete this course. I thank Google for this amazing opportunity they have provided.

By Vinodmanikandan N

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May 30, 2023

Very good foundational course on digital marketing. Even a person without much knowledge can understand it easily.

By Ajis A

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Feb 5, 2023

The Modules for the Foundations of Digital Marketing & E-commerce are easy to digest and anyone can be part of it!

By Ruth I

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Feb 1, 2023

This foundation helped set my foot right and made me trust my decision of starting a career in Digital Marketing.

By JB S

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Jan 25, 2023

Amazingly helpful with readily applicable information that has made an immediate impact in my professional career.