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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,482 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

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4676 - 4700 of 7,095 Reviews for Foundations of Digital Marketing and E-commerce

By Camilo G

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Dec 12, 2024

Excelente curso

By Juan C T

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Dec 2, 2024

muy buen curso.

By Satyavrat K

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Nov 24, 2024

very enthuastic

By Yesica P ( c M

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Nov 12, 2024

Excelente curso

By SHRUTI S

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Oct 30, 2024

good.. loved it

By Vivian D

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Oct 20, 2024

good course for

By Leo D d B

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Oct 10, 2024

very insightful

By Genaro D L T

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Oct 9, 2024

excelemte curso

By Muhammad D A

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Oct 4, 2024

Easy and simple

By Rahmatulloh

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Sep 30, 2024

Very insigtfull

By Gloria E H H

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Sep 16, 2024

Excelente curso

By Claudia Y R

•

Sep 16, 2024

Excelente curso

By Ramsha

•

Sep 13, 2024

amazing course!

By Diego S

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Sep 11, 2024

Muy Interesante

By VICTOR M C

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Aug 22, 2024

demasiado denso

By Chike-Nwosu C C

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Aug 19, 2024

I'm so grateful

By Pankaj K

•

Aug 18, 2024

Really helpful.

By Christian O

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Aug 15, 2024

VERY INSIGHTFUL

By AMAN K

•

Aug 10, 2024

good for future

By Đỗ T T N

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Aug 8, 2024

Nice, very good

By Zuchra L

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Aug 2, 2024

everything good

By Allissa M B

•

Jul 22, 2024

I love Coursera

By Faber E M D

•

Jul 1, 2024

Excelente curso

By Anitah L

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May 3, 2024

I'm so grateful

By bryan d j c e

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Apr 26, 2024

EXCELENTE CURSO