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HEC Paris

Entrepreneurship Strategy: From Ideation to Exit

This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.

Status: Entrepreneurship
Status: Fundraising and Crowdsourcing
BeginnerCourse19 hours

Featured reviews

RR

5.0Reviewed May 25, 2020

fantastic course, i like its whole structure which is divided into short videos that never make it boring.

MA

5.0Reviewed Jul 18, 2020

I recommend this course to everyone ,who has the vision for business, and those who want to learn more about the business world.

EB

5.0Reviewed Jun 21, 2019

The course triggered and supported over it's duration structured reflection on my startup ideas, that's much more than I expected!

A

5.0Reviewed Aug 23, 2020

The course is tailored made for me. I enjoyed every segment of the course. Am grateful for the impactful knowledge.

DS

4.0Reviewed Feb 5, 2019

This course is a good starting point for new entrepreneurs to learn about the entrepreneurial journey. Good tips and actionable advice is shared throughout the course

CC

5.0Reviewed Jul 7, 2020

This course was well taught. I learnt a lot and was given the opportunity to put what I learnt every week into practice. It is a very interactive course.

SG

5.0Reviewed Jul 3, 2019

pragmatic and concret with great tips to put in place asap, strategies which are more middle or long term

GC

5.0Reviewed Sep 6, 2020

Learnt a lot. It is really good to take lessons from people that are active in business and touch their experience

AF

5.0Reviewed Apr 29, 2020

Dear Ambroise Huret teacher, thank you for all these advices. If you continue teaching a class online, it would be a pleasure to participate to it.

AE

5.0Reviewed Jul 9, 2020

it was very clear and understandable. i am glad i could take part in this course. thank you for the past 4 weeks of new experiences and i can't wait to try them out.

TF

5.0Reviewed Apr 3, 2024

Nicely constructed and quite clear. I would have wished to have more time with interviews and business cases (interviews with some entrepreuneurs)

HT

4.0Reviewed Apr 7, 2020

Very good overview of entrepreneurship. Real word advises are provided but not sure how to make them work!

All reviews

Showing: 20 of 284

Aleksandra Tsyrlina
5.0
Reviewed Oct 5, 2018
Alexis Ferran
5.0
Reviewed Apr 30, 2020
Foad Pouraghajan
5.0
Reviewed Apr 7, 2020
Charlie Mayne
5.0
Reviewed Apr 17, 2020
Aliaksandr Slavik
5.0
Reviewed Jul 7, 2019
Chuks-Osuji Chinonso
5.0
Reviewed Jul 8, 2020
Stephane Dijoux
5.0
Reviewed Sep 15, 2019
Deleted Account
5.0
Reviewed May 31, 2020
Luis Miguel Angel Rojas Coronado
5.0
Reviewed Jan 10, 2018
Tatsu Nishimura
5.0
Reviewed May 15, 2019
Anwana Seima Ekerete
5.0
Reviewed Jul 10, 2020
Philip Peroni
5.0
Reviewed May 17, 2020
Egor Bespiatov
5.0
Reviewed Jun 22, 2019
Adnane Amghar
5.0
Reviewed Mar 15, 2019
Yusuf Tokdemir
5.0
Reviewed Nov 27, 2018
Angéline Poupin
5.0
Reviewed Feb 2, 2018
zaidouni mohamed
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Reviewed Jan 9, 2020
Zukisani Karabo Mabece
5.0
Reviewed Jun 29, 2020
Xiaoyu YANG
5.0
Reviewed Jul 26, 2020
Alexandre GAIDA
5.0
Reviewed Feb 4, 2018