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University of Maryland, College Park

Developing Innovative Ideas for Product Leaders

For product leaders, creating new new products and improving existing products are imperatives for success. Maturing technologies and aging product portfolios are requiring companies to discover, develop, and deliver products that customers love. This course is focused on the first step of this journey, identifying and evaluating new product opportunities. This course is primarily aimed at professionals who are inspired, or tasked, to develop and lead products. This include aspiring and active product managers, product designers, product developers, and others in the product arena. This course is also valuable to anyone interested in how to developing innovative ideas for new products. We will focus on four important areas to develop and enhance your capabilities as a product leader: • Introducing the skills for identifying and analyzing entrepreneurial ideas for new or improved products; • Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors; • Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and • Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification.

Status: Business Strategy
Status: Market Analysis
BeginnerCourse13 hours

Featured reviews

HH

5.0Reviewed Jan 29, 2025

This course is very informative and provides insight of the subject.

AW

5.0Reviewed Mar 8, 2022

Developing Innovative Ideas for Product Leaders help me a lot to understanding and improving my skills on Innovation field that required for ensure we could run the company in digital age

CK

5.0Reviewed Feb 23, 2023

Excellent course and a very good accompanying text book

MO

5.0Reviewed Sep 14, 2023

The best course I have taken in a while . The professor was amazing and passionate about sharing his wealth of knowledge . Highly recommended !

SS

5.0Reviewed May 18, 2022

Really enjoyed this course especially the crisp and clear advice on entreperneurs which is very much relevant for organisation employees who are essentially intrapreneurs too.

IM

5.0Reviewed Jun 16, 2023

I liked this course. It's excellent course for beginners and provides useful tools.

CD

5.0Reviewed Apr 29, 2023

It may be old. In my point of view I guess the core concepts are never going to change.

MT

4.0Reviewed Jun 24, 2022

For online, in this format, not bad. Good use of real world examples.

OS

5.0Reviewed Dec 23, 2025

very useful course for product engineers & leaders

AA

5.0Reviewed Mar 17, 2023

A good course for Aspiring and Active Entrepreneurs

MV

5.0Reviewed Mar 19, 2023

Very nicely explained the most fundamental set of Entrepreneurial characteristics: mindset, motivation and behavior!

JS

5.0Reviewed Jun 16, 2022

Learn about Leadership and Management as a Product Leader

All reviews

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