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Creating a Business of Your Own

Creating a Business of Your Own

This course is part of Starting a Business Specialization

Instructor: Madecraft

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

How to identify real-world problems worth solving and turn them into viable business ideas you can start testing this week.
How to build a lean go-to-market strategy using Build-Measure-Learn, so you can launch, get feedback, and iterate toward product-market fit.
How to articulate a competitive edge, size your market, price for ROI, and assemble a co-founding team that can go the distance.

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Starting a Business Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Starting your own business is one of the most rewarding — and daunting — things you can do. By the end of this course, you'll be able to generate viable business ideas from the problems you encounter every day, build a scrappy MVP, calculate your market size, choose a revenue model that fits, and assemble the co-founder team to pull it off.

You'll gain a practical, execution-first framework for turning an idea into a real company, drawn from the lessons of the Lean Startup methodology and the experience of a mentor who has guided hundreds of technology startups around the world. What makes this course different is its bias toward action. You won't walk away with a polished 40-page business plan you'll never update. You'll walk away with the skills to launch early, measure what matters, iterate fast, and make data-driven decisions about when to pivot and when to persevere. Whether you're building after hours, taking a passion project to the next level, or leaving your job to go full-time, this course gives you the tools and the confidence to move.

Module details

Great businesses start with great ideas, but the path from a spark of inspiration to a workable concept takes more than luck. In this module, you'll apply proven brainstorming techniques and lean execution tactics so you can generate viable business ideas and start testing them in the real world.

What's included

4 videos1 assignment

A strong idea only pays off when it's wrapped in a business model that makes money and holds up under pressure. In this module, you'll build the core components of a viable business, so you can confidently define your market, differentiate your product, and price it to win.

What's included

6 videos2 readings2 assignments

6 videosTotal 26 minutes

Product-Market Fit4 minutes
Solution Building5 minutes
Market Size4 minutes
Revenue Model4 minutes
Pricing Models5 minutes
Go-To-Market Strategy5 minutes

2 readingsTotal 20 minutes

The Real Meaning of Product-Market Fit10 minutes
Choosing Your Revenue Model10 minutes

2 assignmentsTotal 25 minutes

Building a Business That Works10 minutes
Your First Launch Plan15 minutes

Even the best business model needs real-world testing before it's ready to scale. In this module, you'll apply the Lean Startup's Build-Measure-Learn cycle so you can launch quickly, gather meaningful customer feedback, and make data-driven decisions about what to change next.

What's included

4 videos1 assignment

The team you build in the early days shapes everything your company becomes. In this module, you'll gain strategies for identifying co-founding skills, recruiting the right partners, structuring equity, and shaping culture, so you can set your startup up for long-term success.