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There are 2 modules in this course
This course helps sales professionals recognize buyer communication styles and adapt their messaging to build trust, reduce friction, and move deals forward. Learners practice identifying common DISC-style communication patterns through observable buyer signals, then apply those insights by revising a real sales email for an Analytical buyer profile.
Through short videos, applied readings, coach dialogues, hands-on activities, and assessments, learners develop practical communication skills they can use immediately in emails, meetings, and negotiations, ensuring buyers feel understood, confident, and ready to engage.
In this lesson, you will explore four common DISC-style communication profiles used in B2B sales. The lesson focuses on recognizing behavioral cues and language patterns so sales professionals can quickly adapt their approach in real conversations.
What's included
3 videos1 reading1 assignment
Show info about module content
3 videos•Total 12 minutes
Welcome & Course Introduction•3 minutes
When Great Sales Messages Miss the Mark•4 minutes
How Sales Pros Identify Buyer Styles Fast•5 minutes
1 reading•Total 8 minutes
The Four Communication Styles: Spotting Communication Styles in Buyer Language•8 minutes
1 assignment•Total 15 minutes
Hands-On Learning: Match the Style•15 minutes
Adapting Your Message for an Analytical Buyer
Module 2•1 hour to complete
Module details
In this lesson, you will practice adapting sales communication for Analytical buyers by revising real emails. Emphasis is placed on clarity, structure, data use, and credibility—all critical to gaining trust and supporting decision making.
What's included
1 video1 reading2 assignments
Show info about module content
1 video•Total 3 minutes
Congratulations and Continuous Journey•3 minutes
1 reading•Total 7 minutes
Effective Communication with Analytical Buyers and Writing for them.•7 minutes
2 assignments•Total 35 minutes
Graded Assessment: Adapting Communication Styles for Sales Impact•20 minutes
Hands-On Learning: Tailor the Email•15 minutes
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.