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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
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    Coursera

    GTM Planning and Campaign Execution

    Skills you'll gain: Campaign Management, Digital Marketing Campaigns, Prompt Engineering, Google Ads, Campaign Planning, Advertising Campaigns, A/B Testing, Online Advertising, Digital Advertising, Keyword Research, Go To Market Strategy, Meta Ads Manager, Search Engine Marketing, Prompt Engineering Tools, Paid media, Performance marketing, Content Performance Analysis, Product Marketing, Marketing Analytics, Competitive Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    IBM

    IBM AI Engineering

    Skills you'll gain: Prompt Engineering, Apache Spark, Large Language Modeling, Retrieval-Augmented Generation, PyTorch (Machine Learning Library), Computer Vision, Unsupervised Learning, Generative Model Architectures, Prompt Patterns, Generative AI, PySpark, Model Optimization, Keras (Neural Network Library), Supervised Learning, LLM Application, Vector Databases, Fine-tuning, Machine Learning, Python Programming, Data Science

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    22K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
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    Google

    Foundations of Data Science

    Skills you'll gain: Data Storytelling, Data Ethics, Data Analysis, Data-Driven Decision-Making, Analytics, Workflow Management, Data Science, Advanced Analytics, Analytical Skills, Business Solutions, Technical Communication, Process Design, Project Management, Communication, Stakeholder Communications, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
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    4K reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
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    Google

    Make the Sale: Build, Launch, and Manage E-commerce Stores

    Skills you'll gain: Order Fulfillment, Online Advertising, E-Commerce, Order Delivery, Order Processing, Order Management, Google Ads, Digital Advertising, General Sales Practices, Market Research, Marketing, Retail Management, Advertising Campaigns, Sales Strategy, Sales, Business Research, Retail Store Operations, Shipping and Receiving, Marketing Strategies, Market Trend

    4.8
    Rating, 4.8 out of 5 stars
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    2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Vanderbilt University

    Generative AI SQL Database Specialist with ChatGPT

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Database Design, LLM Application, Data Migration, Generative AI, Database Development, AI Enablement, Dashboard Creation, Software Documentation, SQL, AI powered creativity, AI literacy, Artificial Intelligence, Database Management, Data Visualization, Large Language Modeling, Data Analysis, Automation

    4.8
    Rating, 4.8 out of 5 stars
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    8.1K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    Coursera

    Email & Lifecycle Marketeer with AI Professional Certificate

    Skills you'll gain: Email Marketing, Prospecting and Qualification, Email Automation, Marketing Automation, A/B Testing, Copywriting, Prompt Engineering, Customer Retention, Cross-Channel Marketing, Email Security, Data-Driven Marketing, HubSpot CRM, Marketing Analytics, Content Performance Analysis, Customer Analysis, Customer Relationship Management (CRM) Software, Campaign Management, Marketing Effectiveness, Target Audience, E-Commerce

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Northwestern University

    What is Social?

    Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Social Media Analytics, Marketing Strategies, Social Network Analysis, Community Development

    4.6
    Rating, 4.6 out of 5 stars
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    4.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Vanderbilt University

    Prompt Engineering

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, AI Workflows, AI powered creativity, Responsible AI, Data Visualization, Document Management, Verification And Validation, Ideation, Data Presentation, LLM Application, AI literacy, AI Enablement, Generative AI, Risking, Multimodal Prompts, Artificial Intelligence, Data Compilation, Large Language Modeling

    4.8
    Rating, 4.8 out of 5 stars
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    9.3K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    IBM

    Generative AI for Business Analysts

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Responsible AI, Business Analysis, Business Analysis Tools, Data-Driven Decision-Making, Process Modeling, Data Analysis, AI Integrations, AI literacy, Data Storytelling, Artificial Intelligence, Business Process Automation, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Augmented and Virtual Reality (AR/VR), Model Evaluation, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
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    12K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    Northwestern University

    Organizational Leadership

    Skills you'll gain: Influencing, Persuasive Communication, Design Thinking, Data-Driven Decision-Making, Leadership, Strategic Communication, Innovation, Collaboration, Crisis Management, Negotiation, Organizational Leadership, Ideation, Team Leadership, Resource Allocation, Human Centered Design, Teamwork, Stakeholder Communications, Cross-Functional Team Leadership, Data-Driven Marketing, Marketing

    4.7
    Rating, 4.7 out of 5 stars
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    5.5K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    IBM

    What is Data Science?

    Skills you'll gain: Data Literacy, Data Mining, Data Processing, Big Data, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Data-Driven Decision-Making, Data Storage, Deep Learning, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
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    78K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
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    Coursera

    Channel & Performance Analysis

    Skills you'll gain: Content Performance Analysis, Marketing Analytics, Web Analytics and SEO, Conversion Funnel Analysis, Campaign Management, Marketing Effectiveness, Performance marketing, Digital Marketing, Marketing Automation, Data-Driven Marketing, Search Engine Optimization, Digital Analysis, Search Engine Marketing, Marketing Budgets, Performance Analysis, Cross-Channel Marketing, Digital Advertising, Customer Relationship Management (CRM) Software, Keyword Research, Media Planning

    Beginner · Course · 1 - 3 Months

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Skills you can learn in Marketing

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