• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Fundamentos del uso de IA generativa

    Skills you'll gain: Responsible AI, LLM Application, Ethical Standards And Conduct, Content Creation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Challenges of Modern Caregiving

    Skills you'll gain: Caregiving, Long Term Care, Nursing Care, Dignity in Care, Care Management, Health Care, Supply And Demand, Social Work, Healthcare Ethics, Empathy & Emotional Intelligence, Community and Social Work, Stress Management, Sociology

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    2

    28DIGITAL

    Privacy and Standardisation

    Skills you'll gain: Technical Standard, General Data Protection Regulation (GDPR), Personally Identifiable Information, Information Privacy, Case Law, Medical Privacy, Court Systems, Telecommunications, Law, Regulation, and Compliance, Legal Research, Data Ethics, IT Security Architecture, Technology Roadmaps, European History, International Relations, Interoperability, Data Governance, Cybersecurity, Data Security, Emerging Technologies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    381 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Facilitate Organized Online Dialogue with Considerit

    Skills you'll gain: Discussion Facilitation, Community Organizing, Interactive Learning, Driving engagement, Content Management Systems, System Configuration

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Envejecimiento y Derechos Humanos

    Skills you'll gain: Gerontology, Social Justice, Social Work, Health Equity, Diversity Awareness, Human Services, Cultural Diversity, Advocacy, Community Development, Public Policies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Peking University

    家庭社会学导论

    Skills you'll gain: Sociology, Social Sciences, Surveys, Culture, Socioeconomics, Qualitative Research, Research Methodologies, Cultural Diversity, Case Studies, Interviewing Skills

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Cross-border road transport in EU law context

    Skills you'll gain: Transportation Operations, Law, Regulation, and Compliance, Case Law, Labor Law, Labor Relations, Commercial Laws, Case Studies, Regulation and Legal Compliance, Court Systems, Civil Law, Workers Compensation, Legal Research, Coordination

    4
    Rating, 4 out of 5 stars
    ·
    11 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Eindhoven University of Technology

    Co-design for All: doing co-design in practice

    Skills you'll gain: Human Centered Design, Design Thinking, Research and Design, Design Research, Prioritization, Decision Making, Research, Collaboration, Goal Setting, Qualitative Research, Visionary, Case Studies, Communication

    4.3
    Rating, 4.3 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Erste Schritte in Instagram for Business

    Skills you'll gain: Instagram, Social Media Content, Social Media, Social Media Management, Social Media Marketing, Facebook, Business Marketing, Social Media Strategy, Advertising

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Alberta

    Workplace Psychological Health and Safety

    Skills you'll gain: Conflict Management, Diversity Equity and Inclusion Initiatives, Team Leadership, Workplace inclusivity, Stress Management, Organizational Leadership, Diversity and Inclusion, Mental Health, People Management, Rapport Building, Leadership, Leadership and Management, Occupational Safety And Health, Personal Development, Employee Performance Management, Emotional Intelligence, Employee Engagement, Empathy, Resilience, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    33 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Foundations of Trauma Informed Pedagogy

    Skills you'll gain: Child Development, Working With Children, Trauma Care, Teaching, Instructional Strategies, Pedagogy, Disabilities, Advocacy, Mental Health, Diversity Equity and Inclusion Initiatives, Relationship Building

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Felicidad y Políticas Públicas

    Skills you'll gain: Public Policies, Political Sciences, Policy Analysis, Social Studies, Social Sciences, Community Development, Sociology, Surveys

    Beginner · Course · 1 - 4 Weeks

1…949596…441

In summary, here are 10 of our most popular social media marketing courses

  • Fundamentos del uso de IA generativa: Universidad de los Andes
  • The Challenges of Modern Caregiving: University of Colorado Boulder
  • Privacy and Standardisation: 28DIGITAL
  • Facilitate Organized Online Dialogue with Considerit: Coursera
  • Envejecimiento y Derechos Humanos: Universidad Nacional Autónoma de México
  • 家庭社会学导论: Peking University
  • Cross-border road transport in EU law context: Erasmus University Rotterdam
  • Co-design for All: doing co-design in practice: Eindhoven University of Technology
  • Erste Schritte in Instagram for Business: Coursera
  • Workplace Psychological Health and Safety: University of Alberta

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok