• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Entrepreneurship Capstone

    Skills you'll gain: Customer Analysis, Business Planning, Sales Strategy, Sales Pipelines, Customer Insights, Sales Management, Entrepreneurship, Sales Process, Market Analysis, Innovation, Marketing Planning, Marketing, Market Research, Product Management, Product Development, Commercialization, New Business Development, Process Validation, Business Strategies, Finance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    272 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Creative Design Tools: Adobe Photoshop, Illustrator, Acrobat

    Skills you'll gain: Photo Editing, Adobe Illustrator, Color Theory, Adobe Photoshop, Adobe Acrobat, Typography, Document Management, Graphic and Visual Design, Graphic Design, Graphics Software, Graphic and Visual Design Software, Photography, Generative AI, Design, Adobe Creative Cloud, Design Elements And Principles, Workflow Management, Productivity Software, Digital Design, Branding

    4.6
    Rating, 4.6 out of 5 stars
    ·
    504 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Managing Machine Learning Projects with Google Cloud

    Skills you'll gain: Data Ethics, Google Cloud Platform, Applied Machine Learning, Image Analysis, Responsible AI, Machine Learning, Model Evaluation, Data Strategy, Data Governance, AI Enablement, Innovation, Feasibility Studies, Business Analysis, Model Deployment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Business Communication for the Modern Workplace

    Skills you'll gain: Active Listening, Internal Communications, Proposal Writing, Negotiation, AI Personalization, Stakeholder Engagement, Business Communication, Social Skills, Business Writing, Contract Negotiation, Workplace inclusivity, Influencing, Emotional Intelligence, Interpersonal Communications, Communication, Communication Planning, Customer Engagement, Communication Strategies, Leadership and Management, Leadership Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    665 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Improving Communication Skills

    Skills you'll gain: Active Listening, Communication, Communication Strategies, Persuasive Communication, Verbal Communication Skills, Interpersonal Communications, Business Communication, Strategic Communication, Trustworthiness, Rapport Building, Goal Setting, Relationship Building, Non-Verbal Communication, Cooperation, Negotiation, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Customer Insights: New Product Development Orientation

    Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Market Research, Process Mapping, Case Studies, Product Strategy, Innovation, Needs Assessment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    104 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Applied Football Analytics - Looking at real-world cases

    Skills you'll gain: Data Synthesis, Data Integration, Data Literacy, Data Storytelling, Analysis, Case Studies, Business Analytics, Advanced Analytics, Analytical Skills, Strategic Decision-Making, Business Metrics, Forecasting, Media and Communications, Statistics, Persuasive Communication, Databases, Database Design, Innovation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Cybersecurity in the AI Era

    Skills you'll gain: Cybersecurity, Cyber Security Policies, Cyber Risk, Cyber Attacks, Cyber Governance, Cyber Security Strategy, Security Management, Infrastructure Security, Data Security, Threat Modeling, Computer Security, Security Awareness, Risk Management, Enterprise Security, Vulnerability, Governance, General Networking, Public Safety and National Security, Threat Detection, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    AI Automation with Claude

    Skills you'll gain: AI Workflows, Retrieval-Augmented Generation, Business Process Automation, Multimodal Prompts, Image Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI for Sales

    Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Generative AI Agents, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting

    4.2
    Rating, 4.2 out of 5 stars
    ·
    29 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Working with the Media

    Skills you'll gain: Press Releases, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Corporate Communications, Strategic Communication, Branding, Brand Management, Communication Strategies, Storytelling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    101 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Data-Driven Decision Making (DDDM)

    Skills you'll gain: Data Storytelling, Statistical Process Controls, Data Literacy, Process Mapping, Data Ethics, Data Visualization, Data-Driven Decision-Making, Data Collection, Process Improvement, Data Visualization Software, Business Process, Business Analytics, Tableau Software, Analytics, Data Analysis, Root Cause Analysis, Minitab, Lean Methodologies, Six Sigma Methodology, Process Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    476 reviews

    Beginner · Specialization · 1 - 3 Months

Searches related to marketing strategy

marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy and techniques
marketing strategy capstone project
retail marketing strategy
the "who" of the marketing strategy:segmentation & targeting
influencer marketing strategy
fundamentals of marketing strategy
1…939495…361

In summary, here are 10 of our most popular marketing strategy courses

  • Entrepreneurship Capstone : University of Maryland, College Park
  • Creative Design Tools: Adobe Photoshop, Illustrator, Acrobat: Adobe
  • Managing Machine Learning Projects with Google Cloud: Google Cloud
  • Business Communication for the Modern Workplace: Coursera
  • Improving Communication Skills: University of Pennsylvania
  • Customer Insights: New Product Development Orientation: University of Illinois Urbana-Champaign
  • Applied Football Analytics - Looking at real-world cases: Real Madrid Graduate School Universidad Europea
  • Cybersecurity in the AI Era: University of Maryland, College Park
  • AI Automation with Claude: Advancing Women in Tech
  • Generative AI for Sales: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok