• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Global Trends for Business and Society

    Skills you'll gain: Demography, Market Trend, Trend Analysis, International Relations, International Finance, Socioeconomics, Social Sciences, Economics, Policy, and Social Studies, Political Sciences, Financial Systems, World History, Economic Development, Economics, Business Economics, Consumer Behaviour, Financial Policy, Public Safety and National Security, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    926 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    J

    John Wiley & Sons

    Facebook: Mobile, Messenger & Groups

    Skills you'll gain: Facebook, digital literacy, Social Media, Communication, Social Media Marketing, Media and Communications, Data Sharing, Social Skills, Social Media Strategy, Community Development, Relationship Building, Online Advertising, Information Privacy, Collaboration, Content Management, Group Policy, File Management, Organizational Skills

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yale University

    American Contract Law II

    Skills you'll gain: Commercial Laws, Contract Review, Vendor Contracts, Contract Compliance, Delegation Skills, Legal Risk, Case Law, Lawsuits, Mitigation, Fraud detection, Public Policies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    267 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Stanford University

    The AI Awakening: Implications for the Economy and Society

    Skills you'll gain: Generative AI, Generative Model Architectures, Workforce Development, OpenAI, AI literacy, Workforce Planning, Employee Training, Digital Transformation, Economics, Policy, and Social Studies, Artificial Intelligence, Responsible AI, Model Training, Anthropic Claude, Economics, Economic Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    137 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Goodwill Industries International

    Foundations of Career Navigating and Coaching

    Skills you'll gain: Communication, Coaching, Diversity Equity and Inclusion Initiatives, Trustworthiness, Professional Development, Workforce Development, Ethical Standards And Conduct, Relationship Management, Rapport Building, Diversity Awareness, Professionalism, Empathy, Workplace inclusivity, Human Services, People Development, Relationship Building, Human Development, Goal Setting, Expectation Management, Crisis Intervention

    4.7
    Rating, 4.7 out of 5 stars
    ·
    367 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Western Australia

    Gender Equality

    Skills you'll gain: Diversity Awareness, Workplace inclusivity, Diversity Equity and Inclusion Initiatives, Social Justice, Cultural Diversity, Disabilities, Health Equity, Sociology, Law, Regulation, and Compliance, Policy Analysis, Research, and Development, Public Policies, Discussion Facilitation, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    220 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Objetivos de desarrollo sostenible para América Latina y el Caribe

    Skills you'll gain: Sustainable Development, Sustainable Systems, Socioeconomics, Social Studies, Environment, Environmental Issue, Sustainability Standards, Community Development, Economics, Policy, and Social Studies, Natural Resource Management, Economic Development, Environmental Science, Social Determinants Of Health, Case Studies, Environment and Resource Management, Analysis, World History, Land Management, Climate Change Mitigation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    773 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Water Resources Management and Policy

    Skills you'll gain: Water Resources, Water Resource Management, Water Sustainability, Hydrology, Natural Resource Management, Environmental Resource Management, Environmental Laws, Environmental Policy, Governance, International Relations, Community Development, Diplomacy, Public Policies, Policy Analysis, Coordination, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de Chile

    Competencias Laborales: Perfiles, Evaluación y Capacitación.

    Skills you'll gain: Training Programs, Performance Appraisal, Employee Training, Developing Training Materials, Peer Review, On-The-Job Training, Job Analysis, Training and Development, Performance Review, Employee Performance Management, Program Evaluation, Process Mapping, Verification And Validation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    440 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Periodismo digital y combate a las fake news

    Skills you'll gain: Journalism, Research, Investigation, Media and Communications, digital literacy, Writing, Interviewing Skills, Data Security, Report Writing, Community Outreach, Public Affairs, Cybersecurity, Storytelling, Ethical Standards And Conduct, Fraud detection, Diversity Awareness, Editing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    669 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universiteit Leiden

    Security & Safety Challenges in a Globalized World

    Skills you'll gain: Risk Management, Safety and Security, Cyber Attacks, Case Studies, Computer Security Incident Management, Public Safety and National Security, Risk Analysis, Cybersecurity, Incident Management, International Relations, Crisis Intervention, Policy Analysis, Governance, Public Policies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    471 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    The Economics of AI

    Skills you'll gain: Agentic systems, Generative AI Agents, Economics, Policy, and Social Studies, Economics, Artificial Intelligence, Economic Development, AI literacy, Socioeconomics, Public Policies, Automation, Labor Relations, Market Dynamics, Growth Strategies, Policy Analysis, Innovation, Production Process

    4.5
    Rating, 4.5 out of 5 stars
    ·
    96 reviews

    Advanced · Course · 1 - 3 Months

1…929394…580

In summary, here are 10 of our most popular social media marketing courses

  • Global Trends for Business and Society: University of Pennsylvania
  • Facebook: Mobile, Messenger & Groups: John Wiley & Sons
  • American Contract Law II: Yale University
  • The AI Awakening: Implications for the Economy and Society: Stanford University
  • Foundations of Career Navigating and Coaching: Goodwill Industries International
  • Gender Equality: University of Western Australia
  • Objetivos de desarrollo sostenible para América Latina y el Caribe: Universidad de los Andes
  • Water Resources Management and Policy: University of Geneva
  • Competencias Laborales: Perfiles, Evaluación y Capacitación.: Universidad de Chile
  • Periodismo digital y combate a las fake news: Universidad Nacional Autónoma de México

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok