• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Business Model

Business Model Courses

Business model courses can help you learn value proposition design, revenue streams, customer segmentation, and competitive analysis. You can build skills in crafting business strategies, financial forecasting, and operational planning. Many courses introduce tools like the Business Model Canvas and SWOT analysis, which can aid in visualizing and refining your business ideas. You'll also explore methods for testing assumptions and iterating on your models to ensure they align with market needs.

Popular Business Model Courses and Certifications


  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    ChatGPT + Zapier: AI-Powered Email Mastery

    Skills you'll gain: Email Automation, Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, AI literacy, AI Enablement, Calendar Management, Organizational Skills, AI powered creativity, Generative AI, Artificial Intelligence, Large Language Modeling, Gmail, AI Personalization, HubSpot CRM, Email Marketing, Google Sheets, Workflow Management, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.1K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Act Strategically

    Skills you'll gain: Business Planning, Strategic Thinking, Critical Thinking, Plan Execution, Organizational Strategy, Business Strategies, Business Strategy, Strategic Decision-Making, Corporate Strategy, Trend Analysis, Decision Making, Market Trend, Market Opportunities, Forecasting, Value Propositions, Innovation, Competitive Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of Digital Marketing and E-commerce

    Skills you'll gain: Data Storytelling, Performance Measurement, Digital Media Strategy, Performance Metric, Search Engine Marketing, Conversion Funnel Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Digital Marketing, Customer Engagement, Marketing Planning, Marketing Strategies, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Performance marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    32K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft 365 Essentials: Create, Collaborate, and Deliver

    Skills you'll gain: Content Performance Analysis, Multimedia, Microsoft PowerPoint, Microsoft Copilot, Microsoft Word, Microsoft Outlook, Microsoft Excel, Microsoft Teams, Spreadsheet Software, Presentations, Microsoft 365, Microsoft Office, Email Automation, Content Creation, Productivity Software, Collaborative Software, Generative AI, Data Visualization, Data Analysis, Business Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Generative AI Strategic Leader

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, ChatGPT, Agentic Workflows, Prompt Patterns, Generative AI Agents, Generative AI, AI Workflows, AI Enablement, Agentic systems, Strategic Decision-Making, Business Intelligence, Business Leadership, Data-Driven Decision-Making, Automation, Organizational Leadership, Strategic Planning, Planning, Talent Acquisition, Procurement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9.9K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    AI Business School

    AI agents and creator tools for finance professionals

    Skills you'll gain: Agentic Workflows, Agentic systems, AI Workflows, No-Code Development, Generative AI Agents, AI Enablement, Digital Transformation, Business Process Automation, Business Technologies, Automation, Artificial Intelligence, Finance, Application Development

    4.2
    Rating, 4.2 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Financial Accounting

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Accrual Accounting, Financial Accounting, Financial Reporting, Accruals, Accounting, Financial Analysis, Balance Sheet, Income Statement, Generally Accepted Accounting Principles (GAAP), Cash Flows, Bookkeeping, Revenue Recognition, Business Metrics, Accounting Records, Return On Investment, Performance Measurement, Operational Performance Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    8.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Investments II: Lessons and Applications for Investors

    Skills you'll gain: Investments, Investment Management, Portfolio Management, Return On Investment, Performance Analysis, Finance, Equities, Performance Measurement, Behavioral Economics, Tax Returns, Asset Management, Portfolio Risk, Financial Trading, Decision Making, Regression Analysis

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    894 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Customer Analytics

    Skills you'll gain: Data-Driven Marketing, Customer Analysis, Data-Driven Decision-Making, Descriptive Analytics, Marketing Analytics, Predictive Analytics, Customer Insights, Advanced Analytics, Business Analytics, Analytics, Predictive Modeling, Customer Data Management, Consumer Behaviour, Data Collection, Model Optimization, Revenue Management, Regression Analysis, Business Marketing, Correlation Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    AI Business School

    AI agents and creator tools for HR professionals

    Skills you'll gain: Agentic Workflows, HR Tech, AI Workflows, AI Enablement, AI Personalization, Innovation, Business Analysis, Risk Analysis

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    IBM Management Consultant

    Skills you'll gain: Financial Modeling, Financial Statement Analysis, Management Consulting, Strategic Planning, Business Strategy, Data Presentation, Business Consulting, Data Visualization, Stakeholder Engagement, Business Analysis, Stakeholder Management, Generative AI, Microsoft Excel, Problem Solving, Requirements Analysis, Process Improvement, Change Management, Lean Six Sigma, Key Performance Indicators (KPIs), Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Product Owners

    Skills you'll gain: Prompt Engineering, AI Product Strategy, Prompt Patterns, ChatGPT, Responsible AI, Generative AI, Data Ethics, Risking, Google Gemini, Product Management, Decision Intelligence, AI literacy, AI Enablement, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Product Development, Augmented and Virtual Reality (AR/VR), Model Evaluation, Machine Learning, Data Synthesis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Intermediate · Specialization · 1 - 3 Months

1…909192…834

In summary, here are 10 of our most popular business model courses

  • ChatGPT + Zapier: AI-Powered Email Mastery: Vanderbilt University
  • Act Strategically: Harvard Business Review
  • Foundations of Digital Marketing and E-commerce: Google
  • Microsoft 365 Essentials: Create, Collaborate, and Deliver: Microsoft
  • Generative AI Strategic Leader: Vanderbilt University
  • AI agents and creator tools for finance professionals: AI Business School
  • Introduction to Financial Accounting: University of Pennsylvania
  • Investments II: Lessons and Applications for Investors: University of Illinois Urbana-Champaign
  • Customer Analytics: University of Pennsylvania
  • AI agents and creator tools for HR professionals: AI Business School

Skills you can learn in Entrepreneurship

Innovation (38)
Modeling (25)
Business Model (18)
Plan (16)
Investment (15)
Market (economics) (15)
Product (12)
Planning (11)
Social Entrepreneurship (10)
Strategic Management (10)
Business Plan (9)
Business Strategy (6)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok