• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Alberta

    Paleontology: Theropod Dinosaurs and the Origin of Birds

    Skills you'll gain: Biology, Life Sciences, Taxonomy, Timelines, Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

    Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Data Ethics, Web Analytics and SEO

    4.6
    Rating, 4.6 out of 5 stars
    ·
    830 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    R

    Rutgers the State University of New Jersey

    Influencer Marketing Strategy

    Skills you'll gain: Social Media Strategy, Content Marketing, Social Media, Marketing Effectiveness, Marketing Strategies, Campaign Management, Return On Investment, Key Performance Indicators (KPIs), Brand Awareness, Influencing, Customer Engagement, Marketing Analytics, Presentations, Target Audience

    4.3
    Rating, 4.3 out of 5 stars
    ·
    195 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Qualitative Comparative Analysis (QCA)

    Skills you'll gain: Qualitative Research, Research Design, Report Writing, Research, Research Methodologies, Social Sciences, Data Analysis Software, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    161 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    PwC

    Effective Business Presentations with Powerpoint

    Skills you'll gain: Microsoft PowerPoint, Presentations, Data Storytelling, Verbal Communication Skills, Public Speaking, Data Visualization, Business Communication, Storytelling, Communication, Peer Review, Communication Strategies, Data Analysis, Target Audience

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    DeepLearning.AI

    AI For Everyone (すべての人のためのAIリテラシー講座)

    Skills you'll gain: AI Product Strategy, Artificial Intelligence, Artificial Neural Networks, Digital Transformation, Deep Learning, Technical Management, Machine Learning, Responsible AI, Data Ethics, Data Science

    4.7
    Rating, 4.7 out of 5 stars
    ·
    306 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of London

    Citizenship and the Rule of Law

    Skills you'll gain: Law, Regulation, and Compliance, Business Ethics, Social Justice, Environmental Social And Corporate Governance (ESG), Legal Proceedings, International Relations, Legal Research, Political Sciences, Governance, Corporate Sustainability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    537 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universiteit Leiden

    Political Economy of Institutions and Development

    Skills you'll gain: Political Sciences, International Relations, Sustainable Development, Socioeconomics, Economic Development, Governance, Policty Analysis, Research, and Development, Economics, Global Marketing, Cultural Diversity, Sociology, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    391 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    2

    28DIGITAL

    Marketing Strategy for Entrepreneurs

    Skills you'll gain: Closing (Sales), Cold Calling, Customer Analysis, Sales Process, Target Market, Marketing, Market Analysis, Marketing Strategies, Competitive Analysis, Marketing Planning, Business Marketing, Sales, Growth Strategies, Market Research, Sales Prospecting, New Business Development, Business Development, A/B Testing, Entrepreneurship, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    159 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Water Resources Management and Policy

    Skills you'll gain: Water Resources, Water Resource Management, Water Sustainability, Natural Resource Management, Environmental Laws, Environmental Policy, Governance, International Relations, Policy Analysis, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Developing Industrial Internet of Things

    Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, Internet Of Things, Product Development, Data Preprocessing, Analytics, Embedded Software, Embedded Systems, File Systems, New Product Development, Data Analysis, Debugging, Model Based Systems Engineering, Wireless Networks, General Networking, Computer Engineering, Cybersecurity, IBM Cloud, Failure Analysis

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    854 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    Y

    Yale University

    Anatomy of the Chest, Neck, Abdomen, and Pelvis

    Skills you'll gain: Cardiology, Anatomy, Obstetrics And Gynecology, Urology, Neurology, Pulmonology, Nephrology, General Surgery, Diagnostic Radiology, Medical Terminology, Surgery

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Intermediate · Course · 1 - 3 Months

1…878889…371

In summary, here are 10 of our most popular market research courses

  • Paleontology: Theropod Dinosaurs and the Origin of Birds: University of Alberta
  • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
  • Influencer Marketing Strategy: Rutgers the State University of New Jersey
  • Qualitative Comparative Analysis (QCA): Erasmus University Rotterdam
  • Effective Business Presentations with Powerpoint: PwC
  • AI For Everyone (すべての人のためのAIリテラシー講座): DeepLearning.AI
  • Citizenship and the Rule of Law: University of London
  • Political Economy of Institutions and Development: Universiteit Leiden
  • Marketing Strategy for Entrepreneurs: 28DIGITAL
  • Water Resources Management and Policy: University of Geneva

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok