• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    UI / UX Design

    Skills you'll gain: Information Architecture, Wireframing, User Interface and User Experience (UI/UX) Design, Persona (User Experience), Mockups, User Experience Design, Responsive Web Design, UI/UX Strategy, Web Design, Adobe XD, User Interface (UI) Design, User Experience, User Centered Design, Interaction Design, Prototyping, Graphic and Visual Design, Web Language, Design, Design Elements And Principles, User Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    8.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Market Research

    Skills you'll gain: Qualitative Research, Proposal Development, Market Research, Research Reports, Data Collection, Research Design, Research Methodologies, Analytics, Data Analysis, Statistical Hypothesis Testing, Survey Creation, Statistical Analysis, Surveys, Correlation Analysis, Business Research, Quantitative Research, Research, Science and Research, Market Analysis, Focus Group

    4.7
    Rating, 4.7 out of 5 stars
    ·
    899 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Social Selling: Leveraging Social Media for Sales Success

    Skills you'll gain: Sales, Sales Strategy, Sales Training, Sales Enablement, Marketing Automation, Sales Management, Sales Pipelines, Selling Techniques, Social Media Marketing, Social Media, Target Audience, Lead Generation, Social Media Campaigns, Customer Relationship Management (CRM) Software, Persona Development, Storytelling, Global Marketing, Trend Analysis, Competitive Intelligence, Benchmarking

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Capstone: Retrieving, Processing, and Visualizing Data with Python

    Skills you'll gain: Data Processing, Data Visualization, Interactive Data Visualization, Data Cleansing, Data Collection, Data Visualization Software, Python Programming, Exploratory Data Analysis, Algorithms, Data Analysis, Web Scraping, Email Automation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Clean & Maintain Lists

    Skills you'll gain: Email Marketing, Data Cleansing, Performance Analysis, Performance Measurement, Key Performance Indicators (KPIs), Marketing Effectiveness, Data Quality, Data Maintenance, Data Validation, Process Improvement and Optimization

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    B

    Board Infinity

    Brand Management with AI: Strategy to Execution

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Genomic Data Science

    Skills you'll gain: Bioinformatics, Unix Commands, Biostatistics, Exploratory Data Analysis, Statistical Analysis, Unix, Data Science, Data Management, Statistical Methods, Command-Line Interface, Statistical Hypothesis Testing, Linux Commands, Data Analysis Software, Data Quality, Data Structures, Data Analysis, Computer Science, Molecular Biology, R Programming, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6.8K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Business Finance and Data Analysis Fundamentals

    Skills you'll gain: Capital Budgeting, Cash Flows, Probability & Statistics, Finance, Financial Statements, Microsoft Excel, Descriptive Statistics, Financial Accounting, Business Analytics, Box Plots, Probability Distribution, Data Visualization, Probability, Statistics, Ledgers (Accounting), Financial Analysis, Business Valuation, Business Mathematics, Financial Management, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    SQL for Data Science

    Skills you'll gain: Data Governance, SQL, Data Quality, Database Design, Query Languages, Data Modeling, Relational Databases, Data Manipulation, Data Science, Data Analysis, Descriptive Statistics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Read GA4 Traffic

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    R Programming

    Skills you'll gain: Statistical Analysis, R Programming, Statistical Programming, Data Analysis, Debugging, Simulations, Computer Programming Tools, Programming Principles, Data Manipulation, Data Structures, Performance Tuning, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta React Native

    Skills you'll gain: React Native, Jest (JavaScript Testing Framework), Version Control, User Research, Usability Testing, Unix Commands, Restful API, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, User Experience Design, SQL, User Interface (UI), User Experience, Mobile Development, Design Research, React.js, Web Development Tools, Javascript

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 3 - 6 Months

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…868788…451

In summary, here are 10 of our most popular marketing analytics courses

  • UI / UX Design: California Institute of the Arts
  • Market Research: Queen Mary University of London
  • Social Selling: Leveraging Social Media for Sales Success: LearnQuest
  • Capstone: Retrieving, Processing, and Visualizing Data with Python: University of Michigan
  • Clean & Maintain Lists: Coursera
  • Brand Management with AI: Strategy to Execution: Board Infinity
  • Genomic Data Science: Johns Hopkins University
  • Business Finance and Data Analysis Fundamentals: Rice University
  • SQL for Data Science: University of California, Davis
  • Read GA4 Traffic: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok