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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


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    Sage Publications

    Foundations of Strategic Management and Competitive Analysis

    Skills you'll gain: Business Strategy, Strategic Thinking, Organizational Strategy, Corporate Strategy, Strategic Planning, Leadership and Management, Strategic Decision-Making, Competitive Analysis, Stakeholder Management, Emerging Technologies, Business Management, Technology Strategies, Business Leadership, Governance, Strategic Partnership, Stakeholder Analysis, Competitive Intelligence, Stakeholder Engagement, Technology Roadmaps, Environmental Social And Corporate Governance (ESG)

    Beginner · Course · 1 - 3 Months

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    Madecraft

    Invest in Yourself: Crafting an Incredible Personal Brand

    Skills you'll gain: Brand Strategy, Brand Marketing, Campaign Planning, Professional Networking, Brand Management, Branding, Storytelling, Mentorship, Communication Planning, Strategic Communication, Personal Attributes, Web Presence, Professional Development, LinkedIn, Overcoming Obstacles, Self-Awareness, Personal Integrity, Relationship Building, Recognizing Others, Personal Development

    Beginner · Course · 1 - 3 Months

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    Coursera

    CRM Analytics Fundamentals

    Skills you'll gain: Customer Relationship Management (CRM) Software, Sales Pipelines, Customer Relationship Management, Marketing Automation, Customer Retention, Personalized Campaigns, Lead Generation, Marketing Analytics, Sales Process, Customer Analysis, Sales Development, Customer Engagement, Prospecting and Qualification, Customer Insights, Workflow Management, Customer Communications Management, Target Audience, Business Metrics, Process Analysis, Sales Support

    Beginner · Course · 1 - 4 Weeks

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    Microsoft

    Microsoft Customer Journey Mapping 

    Skills you'll gain: Customer Insights, Customer Analysis, AI Personalization, Data Storytelling, Conversion Funnel Analysis, Campaign Management, Customer Data Management, Data-Driven Marketing, Marketing Analytics, Data Presentation, Power BI, Customer Relationship Management (CRM) Software, Upselling, Customer Relationship Management, Personalized Campaigns, Cross-Channel Marketing, Performance Reporting, Key Performance Indicators (KPIs), Campaign Planning, Email Marketing

    Beginner · Specialization · 3 - 6 Months

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    University of Michigan

    Personal and Professional Development

    Skills you'll gain: Relationship Building, Professional Networking, Brand Awareness, Relationship Management, Goal-Oriented, Growth Mindedness, Brand Management, Personal Development, Self-Motivation, Goal Setting, Organizational Leadership, Professional Development, Personal Attributes, Self-Awareness, Strategic Leadership, Team Building, Workforce Development, Value Propositions, Culture Transformation, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
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    3.1K reviews

    Beginner · Specialization · 3 - 6 Months

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    Yale University

    Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator

    Skills you'll gain: Negotiation, Case Studies, Conflict Management, Communication, Persuasive Communication, Influencing, Communication Strategies, Relationship Building, Game Theory, Collaboration, Strategic Decision-Making, Strategic Communication

    4.8
    Rating, 4.8 out of 5 stars
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    5.2K reviews

    Mixed · Course · 1 - 3 Months

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    EDUCBA

    Brand Equity and Brand Performance Analysis

    Skills you'll gain: Branding, Brand Awareness, Brand Management, Brand Strategy, Brand Loyalty, Marketing Effectiveness, Case Studies, Performance Measurement, Strategic Marketing, Marketing Psychology, Customer Insights, Business Metrics, Qualitative Research, Customer Analysis, Consumer Behaviour, Performance Metric, Market Research, Statistical Analysis

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Rutgers the State University of New Jersey

    Supply Chain Management

    Skills you'll gain: Strategic Sourcing, Lean Six Sigma, Lean Manufacturing, Demand Planning, Procurement, Supplier Relationship Management, Manufacturing Operations, Forecasting, Supply Chain Planning, Lean Methodologies, Process Improvement, Supplier Management, Production Management, Operations Management, Customer Demand Planning, Inventory Management, Warehousing, Supply Chain, Warehouse Management, Logistics

    4.7
    Rating, 4.7 out of 5 stars
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    16K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    IBM

    Cybersecurity Fundamentals

    Skills you'll gain: Email Security, Public Key Infrastructure, Encryption, Network Security, Cryptography, IT Security Architecture, Cybersecurity, Endpoint Detection and Response, Hardening, Data Security, Cyber Threat Hunting, Cryptographic Protocols, Advanced Encryption Standard (AES), Key Management, Authorization (Computing), Cyber Attacks, Information Technology, Computer Security Incident Management, Cyber Security Strategy, Technical Support and Services

    4.8
    Rating, 4.8 out of 5 stars
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    3.1K reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Canva Essentials

    Skills you'll gain: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Marketing Collateral, Prompt Engineering Tools, Color Theory, Typography, Storytelling, Interactive Design, Marketing Design, Cross-Channel Marketing, Visual Design, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content

    4.5
    Rating, 4.5 out of 5 stars
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    73 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
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    U

    University of Virginia

    Design Thinking for Innovation

    Skills you'll gain: Design Thinking, Creative Problem-Solving, Ideation, Innovation, Creativity, Strategic Thinking, Thought Leadership, Case Studies, Human Centered Design, Open Mindset, Experimentation, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
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    9.2K reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Unique Value Proposition (UVP)

    Skills you'll gain: Competitive Analysis, Value Propositions, Competitive Intelligence, Decision Making, Product Marketing, Communication, Marketing Materials, Marketing Communications, Branding, Marketing, Strategic Communication, Analysis

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing strategy courses

  • Foundations of Strategic Management and Competitive Analysis: Sage Publications
  • Invest in Yourself: Crafting an Incredible Personal Brand: Madecraft
  • CRM Analytics Fundamentals: Coursera
  • Microsoft Customer Journey Mapping : Microsoft
  • Personal and Professional Development: University of Michigan
  • Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator: Yale University
  • Brand Equity and Brand Performance Analysis: EDUCBA
  • Supply Chain Management: Rutgers the State University of New Jersey
  • Cybersecurity Fundamentals: IBM
  • Canva Essentials: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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