• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    P

    Packt

    Data Analytics and Visualization with Tableau and more

    Skills you'll gain: R Programming, Alteryx, R (Software), Statistical Programming, Tableau Software, Data Cleansing, Dashboard Creation, Data Visualization Software, Dashboard, Data Visualization, Data Storytelling, Statistical Visualization, Interactive Data Visualization, Data Presentation, Data Analysis Software, Statistical Analysis, Data Wrangling, Workflow Management, Data Analysis, Data Processing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Introducción al Marketing de Redes Sociales con Visme

    Skills you'll gain: Advertising, Social Media Marketing, Social Media Content, Social Media Strategy, Social Media, Instagram, Marketing, Content Creation, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design

    4.1
    Rating, 4.1 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

    Skills you'll gain: Digital Brand Strategy, Marketing Strategies, Search Engine Marketing, Digital Marketing, Direct Marketing, Content Marketing, Digital Media Strategy, Strategic Marketing, Digital Marketing Campaigns, Web Analytics and SEO, Social Media Campaigns, Search Engine Optimization, Data-Driven Marketing, Content Strategy, Marketing, Marketing Planning, Social Media Marketing, Marketing Management, Social Media Strategy, Social Media

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    AWS Certified Data Analytics Specialty (2023) Hands-on

    Skills you'll gain: AWS Kinesis, Amazon DynamoDB, Amazon S3, Amazon Web Services, Data Pipelines, AWS SageMaker, Real Time Data, Amazon CloudWatch, AWS Identity and Access Management (IAM), Data Visualization, Cloud Storage, Data Presentation, Apache Spark, Dashboard, Apache Hive, Interactive Data Visualization, Apache Hadoop, Data Visualization Software, Database Development, Data Processing

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    A Start Guide: Product Marketing Using G Suite

    Skills you'll gain: Product Lining, Product Planning, Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Product Development, Product Flow Diagram, Performance Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    41 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply R for Predictive Analytics and Machine Learning

    Skills you'll gain: Predictive Modeling, Model Evaluation, Data Visualization, Statistical Analysis, Predictive Analytics, Feature Engineering, Classification And Regression Tree (CART), Data Mining, Advanced Analytics, Statistical Modeling, Risk Modeling, R (Software), R Programming, Data Preprocessing, Data Cleansing, Transaction Processing, Unsupervised Learning, Model Training, Model Optimization, Machine Learning

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    Microsoft Fabric: Monitor and Optimize an Analytics Solution

    Skills you'll gain: Performance Tuning, System Monitoring, Data Lakes, Transact-SQL, Data Analysis Expressions (DAX), Star Schema, Microsoft Azure, Databricks, Real Time Data, Power BI, Data Storage, Analytics, Apache Spark, Data Modeling, Model Optimization, Extract, Transform, Load, PySpark, Continuous Monitoring, Data Pipelines, Dataflow

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Real-time analytics with Spark: User Activity Monitoring

    Skills you'll gain: Apache Spark, Data Pipelines, PySpark, Real Time Data, Data Transformation, SQL, Data Processing, Data Analysis

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    DeepSeek R1 for AI Marketing and Business Strategy

    Skills you'll gain: Business Leadership, Dashboard Creation, Marketing Automation, AI Enablement, Leadership, Strategic Leadership, Marketing Strategies, Strategic Marketing, AI Personalization, Decision Intelligence, Marketing Planning, Data-Driven Marketing, Business Strategy, Marketing Analytics, MarTech, Content Marketing, Media Planning, Prompt Engineering, Online Advertising, Digital Marketing

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Data Analytics in Excel Using Real-World Examples

    Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Data Management, Data Analysis, Analytics, Data Cleansing, Pivot Tables And Charts, Data Visualization, Data Presentation, Advanced Analytics, Data Entry, Statistical Analysis, Data Import/Export, Data Quality, Data Processing, Correlation Analysis, Statistical Methods, Data-Driven Decision-Making, Data Integrity

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Star Schemas to Snowflake: Data Modeling for Analytics Teams

    Skills you'll gain: Disaster Recovery, Star Schema, Business Continuity Planning, Cost Benefit Analysis, Database Design, Business Continuity, Data Infrastructure, Snowflake Schema, Database Architecture and Administration, Relational Databases, Data Warehousing, Data Modeling, Data Architecture, Data Validation, SQL, Terraform, Infrastructure as Code (IaC), Extract, Transform, Load, Business Analytics, Cost Management

    Advanced · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Email Marketing: Build and Optimize High-Converting Campaign

    Skills you'll gain: Email Marketing, Dashboard, Campaign Management, Driving engagement, Direct Marketing, Performance Reporting, Cross-Channel Marketing, Copywriting, Campaign Planning, Content Performance Analysis, Marketing Planning, Marketing Effectiveness, Digital Marketing Campaigns, Email Automation, Performance Metric, Key Performance Indicators (KPIs), Data-Driven Marketing, A/B Testing, Business Priorities, Marketing Psychology

    Beginner · Course · 1 - 4 Weeks

1…828384…533

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok