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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Aptly

    Supercharge your Social Media Marketing with AI

    Skills you'll gain: Social Media Campaigns, Social Media Marketing, Social Media Strategy, AI Personalization, Social Media Content, Real Time Data, Personalized Campaigns, Social Media Analytics, Data-Driven Marketing, Marketing Analytics, Customer Insights, Advertising Campaigns, Content Performance Analysis, Target Audience, Marketing Strategies, A/B Testing, Content Creation, Persona Development, Generative AI, Brand Strategy

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    SEO and Content Optimization for Digital Marketing

    Skills you'll gain: Content Optimization, Social Media Content, Search Engine Optimization, Digital Content, Marketing Design, Web Analytics and SEO, Graphic Design, Content Strategy, Social Media, Style Guides, Content Marketing, Marketing Materials, Journey Mapping, Branding, Brand Management, Brand Strategy, Auditing, Sales Process

    Beginner · Course · 1 - 3 Months

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    Northeastern University

    Machine Learning and Data Analytics Part 2

    Skills you'll gain: Text Mining, Data Mining, Time Series Analysis and Forecasting, Classification Algorithms, Artificial Neural Networks, Trend Analysis, Unstructured Data, Regression Analysis, Machine Learning Algorithms, Supervised Learning, Feature Engineering, Unsupervised Learning, Predictive Modeling, Forecasting, Deep Learning, Data Preprocessing

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Marketing Planning, Audience Insights, and KPI Measurement

    Skills you'll gain: Key Performance Indicators (KPIs), Marketing Planning, Sprint Retrospectives, Marketing Effectiveness, Campaign Planning, Marketing Strategies, Campaign Management, Digital Media Strategy, Strategic Marketing, Performance Measurement, Data-Driven Marketing, Marketing Operations, Cross-Channel Marketing, Performance Metric, Market Research, Market Analysis, Business Analysis, Analytical Skills, Data Visualization, Data Analysis

    Beginner · Course · 1 - 3 Months

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    Northeastern University

    Intro to Improving the Patient Experience Through Analytics

    Skills you'll gain: Care Management, Hospital Experience, Patient-centered Care, Health Informatics, Patient Advocacy, Patient Communication, Patient Safety, Healthcare Industry Knowledge, Health Technology, Analytics, Data Analysis, Predictive Analytics, Data Literacy, AI Personalization, Health Disparities, Innovation, Data Collection, Big Data, Data-Driven Decision-Making, Data Management

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Predictive Analytics with SAS: Build & Deploy Models

    Skills you'll gain: SAS (Software), Model Deployment, Model Evaluation, Predictive Analytics, Predictive Modeling, Advanced Analytics, Regression Analysis, Statistical Modeling, Business Analytics, Data Preprocessing, Data-Driven Decision-Making, Data Mining, Feature Engineering, Model Training, Statistical Methods, Statistical Analysis, Decision Tree Learning, Data Transformation, Model Optimization, Artificial Neural Networks

    Mixed · Course · 1 - 3 Months

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    Kennesaw State University

    The 4 A's of Marketing with Jagdish Sheth

    Skills you'll gain: Global Marketing, Marketing Effectiveness, Marketing, Regulatory Compliance, Strategic Marketing, Stakeholder Management, Innovation, Stakeholder Communications, Corporate Sustainability, Marketing Strategies, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, MarTech, Marketing Planning, Product Marketing, Marketing Management, Marketing Channel, Business Strategy, Business

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    14 reviews

    Beginner · Specialization · 3 - 6 Months

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    Real Madrid Graduate School Universidad Europea

    Desarrollo de estrategias eficaces de marketing deportivo

    Skills you'll gain: Marketing Analytics, Branding, Brand Management, Customer Engagement, Strategic Partnership, Marketing Strategy and Techniques, Loyalty Programs, Digital Transformation, Innovation, Social Media Strategy, Customer experience improvement, Technology Strategies, Data Analysis, Customer Relationship Management, Personalized Service, Content Strategy, Market Dynamics, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Data Querying in C#: Ecommerce Analytics API

    Skills you'll gain: Relational Databases, API Design, ASP.NET, Object-Relational Mapping, Databases, Query Languages, Back-End Web Development, Application Programming Interface (API), Restful API, SQL, Data Access, Data Manipulation, C# (Programming Language), .NET Framework, Server Side

    Intermediate · Guided Project · Less Than 2 Hours

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    Starweaver

    Grow with AI: Your AI-driven Growth Marketing strategy

    Skills you'll gain: AI Personalization, Personalized Campaigns, Marketing Strategies, Email Marketing, Data-Driven Marketing, Growth Strategies, Marketing Automation, MarTech, Marketing Effectiveness, Strategic Marketing, AI Enablement, Marketing Analytics, Email Automation, Driving engagement, Market Intelligence, Data Ethics, Customer Engagement, Lead Generation, Customer experience improvement, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
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    101 reviews

    Beginner · Course · 1 - 4 Weeks

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    AI Business School

    AI agents and creator tools for marketing professionals

    Skills you'll gain: Agentic Workflows, Agentic systems, AI Workflows, No-Code Development, Productivity, AI Enablement, Marketing Automation, Generative AI Agents, AI Product Strategy, MarTech, Digital Transformation, Marketing, Artificial Intelligence, Decision Intelligence, Business Process Automation, Automation, Innovation

    4.3
    Rating, 4.3 out of 5 stars
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    10 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Starweaver

    Gen AI Sales Forecasting and Marketing Analysis

    Skills you'll gain: Decision Intelligence, Data-Driven Decision-Making, ChatGPT, AI Integrations, Analysis, Forecasting, Predictive Modeling, Process Optimization, Automation, Visualization (Computer Graphics)

    Intermediate · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
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