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Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    Transform Engagement into Customers

    Skills you'll gain: Social Media Analytics, Social Media Management, Social Media Content, Content Scheduling, Content Development and Management, Online Advertising, Campaign Planning, Drive Engagement, Digital Publishing, Marketing Analytics, Driving engagement, Conversion Funnel Analysis

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Social Media Landscape

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Content, Marketing Communications, Target Audience, Strategic Communication, Media Strategy, Brand Marketing, Media and Communications, Brand Strategy, Brand Management, Advertising, Stakeholder Communications, Shared Media, Social Media Analytics, Persuasive Communication, Content Creation, Digital Marketing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Creating Social Media Posts with GenAI: Mastering ChatGPT

    Skills you'll gain: Content Performance Analysis, ChatGPT, Driving engagement, Content Optimization, Social Media Content, Content Strategy, Prompt Engineering, Digital Media Strategy, Target Audience, Social Media Campaigns, Social Media Marketing, Personalized Campaigns, Content Creation, Social Media, Content Scheduling, Drive Engagement, User Research, User Feedback, Copywriting, Storytelling

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Fundamentals of Digital Marketing

    Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Keyword Research, Online Advertising, Return On Investment, Media Planning, Consumer Behaviour, Cross-Channel Marketing, Marketing, Digital Media Strategy, Digital Advertising, Digital Marketing Tools, Digital Marketing Campaigns, Digital Brand Strategy, Marketing Channel, Social Media Marketing, Marketing Budgets, Business Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Crea Gráficos para las Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Instagram, Social Media Content, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Social Media, Social Media Marketing, Organizational Skills, Marketing Design, Collaborative Software, Social Media Strategy, Creative Design, Design Elements And Principles, Shared Media, Typography, Color Theory, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Twitter, LinkedIn, and YouTube Marketing

    Skills you'll gain: LinkedIn, Content Performance Analysis, Campaign Management, Social Media Campaigns, Social Media Marketing, Digital Media Strategy, Online Advertising, Social Media, Digital Advertising, Social Media Content, Marketing, B2B Sales, Social Media Management, Professional Networking, Digital Marketing Campaigns, Advertising Campaigns, Social Media Strategy, Business Marketing, Marketing Analytics, Video Production

    4.4
    Rating, 4.4 out of 5 stars
    ·
    102 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Online Advertising & Social Media

    Skills you'll gain: Online Advertising, Data Visualization, Digital Advertising, Advertising, Analytics, Big Data, Paid media, Social Media Strategy, Social Media, Data Ethics, Marketing, Digital Media Strategy, Social Media Marketing, Data-Driven Decision-Making, Business Analytics, Social Media Analytics, Business Transformation, Social Media Campaigns, Return On Investment, Descriptive Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Introducción a PicsArt para Redes Sociales

    Skills you'll gain: Photo Editing, Instagram, Social Media Content, Photo/Video Production and Technology, Social Media, Social Media Marketing, Content Creation, Marketing Design, Graphics Software, Shared Media, Graphical Tools, Marketing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    21 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    What is Social?

    Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Social Media Analytics, Marketing Strategies, Social Network Analysis, Community Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Execution and Evaluation

    Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Social Media Management, Social Media Content, Marketing Communications, Digital Media Strategy, Social Media Analytics, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Program Implementation, Target Audience, Content Creation, Content Strategy, Brand Strategy, Owned Media, Goal Setting

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Social Marketing Capstone Project

    Skills you'll gain: Marketing Budgets, Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Strategic Marketing, Marketing, Marketing Strategies, Budgeting, Marketing Effectiveness, Social Media, Social Media Strategy, Marketing Planning, Performance Measurement, Business Planning, Cross-Channel Marketing, Target Market, Program Evaluation, Customer Engagement, Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    372 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media, Business Marketing, Social Media Analytics, Marketing Effectiveness, Marketing, Performance Measurement, Performance Analysis, Performance Metric, Business Metrics, Customer Engagement, Business-To-Consumer, Driving engagement, Legal Risk, Key Performance Indicators (KPIs), Sales Enablement, Integrated Marketing Communications, A/B Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    824 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media marketing courses

  • Transform Engagement into Customers: Google
  • The Social Media Landscape: University of Colorado Boulder
  • Creating Social Media Posts with GenAI: Mastering ChatGPT: Coursera
  • Fundamentals of Digital Marketing: University of Maryland, College Park
  • Crea Gráficos para las Redes Sociales con Canva: Coursera
  • Twitter, LinkedIn, and YouTube Marketing: Digital Marketing Institute
  • Online Advertising & Social Media: University of Maryland, College Park
  • Introducción a PicsArt para Redes Sociales : Coursera
  • What is Social?: Northwestern University
  • Execution and Evaluation: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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