Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Tecnológico de Monterrey
Skills you'll gain: Organizational Leadership, Stress Management, Leadership, Influencing, Motivational Skills, Leadership Development, Industrial and Organizational Psychology, Leadership and Management, Employee Performance Management, Business Leadership, Strategic Leadership, Business Ethics, Employee Engagement, Persuasive Communication, Emotional Intelligence, Professional Networking, Empowerment, Goal Setting
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Analytics, Advanced Analytics, Customer Retention, Analytics, Predictive Modeling, Marketing, Data Analysis, Social Network Analysis, Data Ethics, Customer Insights, Market Analysis, Text Mining, Predictive Analytics, Responsible AI, Consumer Behaviour, Pandas (Python Package), Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Sales Strategy, Digital Advertising, Consumer Behaviour, Brand Strategy, Customer Engagement, Branding, Performance Measurement, A/B Testing, Community Development
Beginner · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: Anomaly Detection, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Marketing Analytics, Data Mining, Customer Insights, Applied Machine Learning, Machine Learning Algorithms, Scikit Learn (Machine Learning Library), Marketing, Unstructured Data, Statistical Machine Learning, Target Audience, Python Programming, Market Analysis, Exploratory Data Analysis, Data-Driven Decision-Making, Algorithms, Artificial Neural Networks
Beginner · Course · 1 - 3 Months

O.P. Jindal Global University
Skills you'll gain: Machine Learning Algorithms, Artificial Intelligence, Computational Logic, Agentic systems, Machine Learning, Natural Language Processing, Business Strategy, Decision Tree Learning, Artificial Neural Networks, Strategic Decision-Making, Algorithms, Bayesian Network, Complex Problem Solving, Probability & Statistics
Build toward a degree
Mixed · Course · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Social Network Analysis, Network Analysis, Social Sciences, Sociology, Agentic systems, Systems Thinking, Economics, Policy, and Social Studies, Simulations, Culture, Complex Problem Solving, Innovation
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis
Beginner · Course · 1 - 4 Weeks

Alfaisal University | KLD
Skills you'll gain: Organizational Change, Leadership Studies, Team Building, Organizational Leadership, Team Management, Team Performance Management, Organizational Effectiveness, Leadership and Management, Behavior Management, Forecasting
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions
Mixed · Course · 1 - 3 Months

Universiteit Leiden
Skills you'll gain: Patient-centered Care, Health Promotion, Patient Education And Counseling, Behavioral Health, Health Technology, Health Care, Chronic Diseases, Health Assessment, Telehealth, Program Evaluation
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: AI Personalization, Customer Engagement, Data-Driven Decision-Making, Customer experience strategy (CX), Customer Service, Customer experience improvement, Customer Communications Management, Customer Relationship Management (CRM) Software, Personalized Service, Customer Insights, Business Analytics, ChatGPT, User Feedback, Analytics, Consumer Behaviour, Real Time Data, Automation
Intermediate · Course · 1 - 4 Weeks
Northeastern University
Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Health Informatics, Value-Based Care, Change Management, Health Care, Health Care Administration, Health Technology, Patient-centered Care, Consumer Behaviour, Data-Driven Decision-Making, Payment Systems
Beginner · Course · 1 - 4 Weeks