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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Whizlabs

    Exam Prep DP-600: Microsoft Fabric Analytics Engineer

    Skills you'll gain: Power BI, Microsoft Azure, Data Lakes, Data Analysis Expressions (DAX), Azure Synapse Analytics, Data Modeling, Data Governance, Data Warehousing, Data Analysis, Analytics, Extract, Transform, Load, Data Integration, Data Import/Export, Real Time Data, Data Transformation, Data Management, Data Architecture, Data Pipelines, Performance Tuning

    3.1
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    17 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Skillshare

    Marketing & Business: Growth, Strategy & Social Media Skills

    Skills you'll gain: Web Presence, Instagram, Goal Setting, Target Audience, Prioritization, Driving engagement, Visionary, Target Market, Community Development, Content Scheduling, Social Media Content, Entrepreneurship, Business Planning, Smart Goals, Business Priorities, Scalability, Content Strategy, Telecommuting, Marketing, Business

    Beginner · Specialization · 1 - 3 Months

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    Coursera

    AI for Customer Experience with Chatbots and Analytics

    Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer Analysis, Customer experience improvement, Personalized Campaigns, Customer Engagement, Predictive Analytics, Customer Service, Google Gemini, Customer Insights, Agentic Workflows, Driving engagement, LLM Application, Brand Loyalty, Generative AI Agents, Data-Driven Decision-Making, Artificial Intelligence, Generative AI

    4.3
    Rating, 4.3 out of 5 stars
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    6 reviews

    Intermediate · Course · 1 - 4 Weeks

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    O.P. Jindal Global University

    Unsupervised Learning and Its Applications in Marketing

    Skills you'll gain: Anomaly Detection, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Marketing Analytics, Data Mining, Customer Insights, Autoencoders, Data-Driven Marketing, Applied Machine Learning, Machine Learning Algorithms, Machine Learning Methods, Marketing, Statistical Machine Learning, Target Audience, Supervised Learning, Python Programming, Algorithms

    Beginner · Course · 1 - 3 Months

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    SAS

    Analytics Applications Across the Data & AI Lifecycle

    Skills you'll gain: Predictive Modeling, SAS (Software), Predictive Analytics, Decision Intelligence, Responsible AI, Analytics, Data Analysis, Business Analytics, Data-Driven Decision-Making, Team Oriented, Exploratory Data Analysis, Data Management, Data Visualization Software, Process Design, Data Access, Data Processing, Dataflow

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Univariate Time Series Analytics & Modeling with EViews

    Skills you'll gain: Time Series Analysis and Forecasting, Statistical Modeling, Forecasting, Predictive Modeling, Exploratory Data Analysis, Correlation Analysis, Statistical Software, Data Analysis Software, Model Evaluation, Analysis, Statistical Methods, Data Analysis, Verification And Validation, Plot (Graphics), Statistical Hypothesis Testing

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Marketing with Zapier & ChatGPT: Automated Content Calendars

    Skills you'll gain: Marketing Automation, Application Programming Interface (API), Digital Media Strategy, Content Scheduling, Content Development and Management, Google Sheets, Calendar Management, ChatGPT, Digital Marketing Tools, Content Creation, AI Integrations, Prompt Engineering, Automation, Content Strategy, Brand Management, Branding, Project Management

    3.5
    Rating, 3.5 out of 5 stars
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    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    Coursera

    Optimize Persona-Based Content for Marketing Success

    Skills you'll gain: Content Performance Analysis, Persona Development, Content Marketing, Driving engagement, Content Scheduling, Customer Insights, Target Audience, Content Strategy, Content Optimization, Data-Driven Marketing, Customer Analysis, Persona (User Experience), Social Media Content, Data Storytelling, Performance Analysis, Marketing Analytics, Social Media Analytics, Marketing, Scheduling, Continuous Improvement Process

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Analyze Big Data Analytics for Financial Transformation

    Skills you'll gain: Data-Driven Decision-Making, Financial Data, Case Studies, Analytics, Financial Services, Business Analytics, SAP Analytics Cloud, Banking, Data Ethics, Accounting and Finance Software, Financial Analysis, Big Data, Risking, Trend Analysis, Fraud detection, Law, Regulation, and Compliance, Business Ethics, Data Visualization Software, Program Implementation, Customer experience improvement

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Apply Advanced SQL Server Analytics and Programming

    Skills you'll gain: Data-Driven Decision-Making, Database Design, Data Processing, Scripting Languages, Scripting, Data Structures, Data Import/Export

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Apply Power BI Projects for Data Analytics

    Skills you'll gain: Spatial Data Analysis, Datamaps, Dashboard Creation, Storytelling

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Analyze and Create Your AI Marketing Plan

    Skills you'll gain: Marketing Budgets, Marketing Planning, Marketing Strategies, Campaign Planning, Data-Driven Marketing, Marketing Effectiveness, Budgeting, Customer Analysis, Journey Mapping, AI Enablement, Customer Insights, Goal Setting, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Social Media Marketing (9)
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