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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google UX Design

    Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Usability, Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, User Interface and User Experience (UI/UX) Design, Web Presence, Interviewing Skills

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    100K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Successful Negotiation: Essential Strategies and Skills

    Skills you'll gain: Contract Negotiation, Negotiation, Price Negotiation, Mediation, Arbitration, Communication, Business Communication, Intercultural Competence, Conflict Management, Cultural Responsiveness, Cultural Sensitivity, Influencing, Business Ethics, Decision Making, Ethical Standards And Conduct, Planning, Constructive Feedback, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business Analytics

    Skills you'll gain: People Analytics, Descriptive Analytics, Data-Driven Marketing, Financial Statement Analysis, Business Analytics, Data-Driven Decision-Making, Customer Analysis, Financial Statements, Human Resource Strategy, Operations Research, Financial Analysis, Marketing Analytics, Human Resources Management and Planning, Analytics, Operational Efficiency, Predictive Analytics, Customer Insights, Financial Data, Operational Analysis, Peer Review

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Search Engine Optimization (SEO)

    Skills you'll gain: Keyword Research, Search Engine Optimization, Content Marketing, Content Performance Analysis, Content Strategy, Persona Development, Campaign Planning, Social Media Campaigns, Competitive Analysis, Content Development and Management, Content Optimization, Stakeholder Management, Content Creation, Web Analytics and SEO, Digital Marketing Campaigns, Social Media Strategy, Google Analytics, Search Engine Marketing, Stakeholder Communications, Social Media Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of Project Management

    Skills you'll gain: Project Management Life Cycle, Change Management, Project Management, Organizational Change, Organizational Structure, Program Management, Project Planning, AI Enablement, Strategic Thinking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    102K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM AI Foundations for Business

    Skills you'll gain: Responsible AI, Data Literacy, AI Enablement, Machine Learning Methods, Data Mining, Generative AI Agents, Generative AI, Prompt Patterns, Generative Model Architectures, Prompt Engineering Tools, AI Product Strategy, Decision Intelligence, Data Processing, Big Data, Information Architecture, Strategic Decision-Making, Cloud Computing, Data Science, Data Architecture, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    100K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Sales Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Personalized Campaigns, AI literacy, Account Strategy, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Marketing Collateral

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    A

    Adobe

    Adobe Content Creator: Launching Your Creative Career

    Skills you'll gain: Adobe Express, Content Scheduling, Content Creation, Responsible AI, Logo Design, AI powered creativity, Digital Design, Generative AI, Social Media, Social Media Management, Creative Design, Adobe Photoshop, Visual Design, Content Marketing, Content Strategy, Infographics, Typography, Storytelling, Color Theory, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.9K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Assess Product Pricing Strategies

    Skills you'll gain: Product Strategy, Competitive Analysis, Go To Market Strategy, Product Marketing, Market Dynamics, Revenue Management, Revenue Forecasting, Market Analysis, Marketing Psychology, Consumer Behaviour, Demand Planning, Competitive Intelligence, Customer Demand Planning, Value Propositions, Analysis, Benchmarking, Financial Forecasting, Risk Modeling, Stakeholder Communications, Gap Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for IT Systems Analysts and Architects

    Skills you'll gain: Prompt Engineering, Process Modeling, Prompt Patterns, Generative AI, Business Workflow Analysis, Systems Analysis, AI Workflows, AI literacy, Process Optimization, Miro AI, Process Mapping, Systems Architecture, Solution Architecture, Software Architecture, Systems Thinking, Responsible AI, Machine Learning, Project Documentation, Stakeholder Communications, Technical Consulting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Advertising with Meta

    Skills you'll gain: Meta Ads Manager, Advertising Campaigns, Advertising, Target Audience, Social Media Campaigns, Marketing Budgets, Campaign Management, Social Media, Media Planning, Social Media Management, Online Advertising, Social Media Marketing, Performance Analysis, Facebook, Paid media, Performance marketing, Budget Management, Digital Advertising, Campaign Planning, Budgeting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Attribution Model Analysis

    Skills you'll gain: Marketing Effectiveness, Marketing Channel, Data-Driven Marketing, Marketing Analytics, Marketing Budgets, Performance marketing, Cross-Channel Marketing, Digital Analysis, Budget Management, Marketing Planning, Analysis, Model Evaluation, Budgeting, Media Planning, Stakeholder Communications, Marketing, Performance Measurement, Return On Investment, Journey Mapping, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing strategy courses

  • Google UX Design: Google
  • Successful Negotiation: Essential Strategies and Skills: University of Michigan
  • Business Analytics: University of Pennsylvania
  • Search Engine Optimization (SEO): University of California, Davis
  • Foundations of Project Management: Google
  • IBM AI Foundations for Business: IBM
  • Generative AI for Sales Professionals: IBM
  • Adobe Content Creator: Launching Your Creative Career: Adobe
  • Assess Product Pricing Strategies: Coursera
  • Generative AI for IT Systems Analysts and Architects: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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