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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


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    Creo Incubator

    La boîte à outils de l'entrepreneuriat

    Skills you'll gain: Go To Market Strategy, Growth Strategies, Market Analysis, Entrepreneurship, Customer Analysis, Entrepreneurial Finance, Target Market, Product Marketing, Data-Driven Decision-Making, Financial Statements, Ideation, Lean Methodologies, Adaptability, Innovation, Fundraising, Mergers & Acquisitions, Finance, Marketing Channel, Project Finance, Critical Thinking and Problem Solving

    Beginner · Specialization · 3 - 6 Months

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    Lund University

    AI, Business & the Future of Work

    Skills you'll gain: AI Product Strategy, Organizational Strategy, Artificial Intelligence, Business Transformation, Business Risk Management, Digital Transformation, Thought Leadership, Interviewing Skills, Human Machine Interfaces, Ethical Standards And Conduct

    4.6
    Rating, 4.6 out of 5 stars
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    2.4K reviews

    Beginner · Course · 1 - 4 Weeks

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    University of Illinois Urbana-Champaign

    Business Value and Project Management

    Skills you'll gain: Organizational Change, Project Closure, Revenue Recognition, Agile Methodology, Waterfall Methodology, Organizational Structure, Organizational Leadership, Accrual Accounting, Project Planning, Organizational Strategy, Project Management Life Cycle, Business Ethics, Change Management, Cash Flows, Sprint Retrospectives, Accounting, Project Implementation, Financial Statements, Financial Accounting, Project Management

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    7.7K reviews

    Beginner · Specialization · 3 - 6 Months

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    Macquarie University

    Educate Skills for Startups

    Skills you'll gain: Intellectual Property, Governance, Due Diligence, Business Valuation, Negotiation, Social Media Strategy, Business Strategies, Business Planning, Market Opportunities, Business Modeling, Product Knowledge, Innovation, Regulation and Legal Compliance, Public Speaking, Professional Networking, Fundraising, Financial Analysis, Relationship Building, Stakeholder Management

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    Boost SEO Tools

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Auditing, Software Development Tools, Paid media, Test Tools, Performance Analysis, Process Optimization, Performance Improvement, Performance Appraisal, Prioritization

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Launch & Optimize Multi-Channel Ad Campaigns

    Skills you'll gain: Campaign Management, Advertising Campaigns, Performance Analysis, Digital Advertising, Performance Measurement, Media Buying, Marketing Analytics, Analysis, Budget Management, Cost Benefit Analysis

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Compose & Send First Email

    Skills you'll gain: Email Marketing, Campaign Management, Marketing Planning, Strategic Marketing, Marketing Effectiveness, Customer Analysis, Marketing Automation, Target Audience, Promotions and Campaigns, Workflow Management

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Optimize Campaigns: Research, Refine, and Report Savings

    Skills you'll gain: Keyword Research, Search Engine Marketing, Campaign Management, Google Ads, Online Advertising, Return On Investment, Pay Per Click Advertising, Performance marketing, Advertising Campaigns, Marketing Effectiveness, Cost Reduction, Paid media, Performance Measurement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Estrategias de Redes Sociales

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, LinkedIn, Facebook, Content Strategy, Professional Networking, Instagram, Content Creation, Key Performance Indicators (KPIs), Marketing Strategy and Techniques, Digital Advertising, Marketing, Digital Marketing, Budget Management, Lead Generation, Photography, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
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    888 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Campaign Execution, SEO & Social Media at Scale

    Skills you'll gain: Data Storytelling, Search Engine Optimization, Blogs, Web Analytics and SEO, TikTok, Social Media Content, Campaign Management, Social Media Management, Cross-Channel Marketing, Content Creation, Content Performance Analysis, Digital Advertising, Social Media Marketing, Google Ads, Email Marketing, Email Automation, Constructive Feedback, Content Management, Project Management, Performance Reporting

    Intermediate · Specialization · 3 - 6 Months

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    LearnQuest

    The Science of Sales: Behavioral Insights and Psychology

    Skills you'll gain: Consultative Selling, Closing (Sales), Sales Management, Communication, Sales Prospecting, Selling Techniques, Sales Presentations, Sales Strategy, Consumer Behaviour, Sales, Sales Presentation, Sales Training, Marketing Psychology, Overcoming Objections, Initiative and Leadership, Solution Selling, Resilience, Sales Process, Persuasive Communication, Sales Support

    Beginner · Specialization · 1 - 3 Months

  • Status: New
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    Coursera

    Optimize SEO: Audit, Remediate & Rank

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Performance Measurement, Technical Consulting, Performance Analysis, Content Management Systems, Digital Marketing, Auditing, Performance Reporting, Data-Driven Decision-Making, Web Content Accessibility Guidelines

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing strategy courses

  • La boîte à outils de l'entrepreneuriat: Creo Incubator
  • AI, Business & the Future of Work: Lund University
  • Business Value and Project Management: University of Illinois Urbana-Champaign
  • Educate Skills for Startups: Macquarie University
  • Boost SEO Tools: Coursera
  • Launch & Optimize Multi-Channel Ad Campaigns: Coursera
  • Compose & Send First Email: Coursera
  • Optimize Campaigns: Research, Refine, and Report Savings: Coursera
  • Estrategias de Redes Sociales: Universidad Austral
  • Campaign Execution, SEO & Social Media at Scale: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
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1095 courses
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668 courses
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425 courses
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145 courses
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471 courses
Math and Logic
70 courses
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137 courses
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