• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    Y

    Yale University

    American Contract Law I

    Skills you'll gain: Case Law, Commercial Laws, Legal Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    E

    ESSCA School of Management

    The User Journey Mapping Method for Innovation

    Skills you'll gain: Journey Mapping, Design Thinking, Innovation, User Experience, Persona (User Experience), Ideation, Experience Design, User Research, User Centered Design, Customer experience improvement, UI/UX Strategy, Customer Insights, Customer Analysis, Needs Assessment, Generative AI

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Diagram Design Excellence

    Skills you'll gain: Microsoft Visio, Diagram Design, Animations, Peer Review, Visual Design, Design Reviews, User Flows, Graphic and Visual Design, Layout Design, Style Guides, Process Design, Graphic and Visual Design Software, User Acceptance Testing (UAT), Usability Testing, Verification And Validation, User Research, Technical Communication, Business Process Modeling, Design Elements And Principles

    Advanced · Course · 3 - 6 Months

  • T

    The University of Edinburgh

    Animal Behaviour and Welfare

    Skills you'll gain: Pain Management, Applied Behavior Analysis, Scientific Methods, Behavior Management, Psychological Evaluations, Stress Management, Empathy & Emotional Intelligence, Ethical Standards And Conduct, Science and Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Stanford University

    Understanding Einstein: The Special Theory of Relativity

    Skills you'll gain: Physics, European History, Verification And Validation, Scientific Methods, electromagnetics, Research, Experimentation, Mechanics, Global Positioning Systems

    4.9
    Rating, 4.9 out of 5 stars
    ·
    3.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    State of the global industry (fans, revenue, technology)

    Skills you'll gain: Driving engagement, Marketing Analytics, Business Transformation, Performance Analysis, AI Personalization, Data-Driven Decision-Making, Digital Transformation, Market Dynamics, Artificial Intelligence, Revenue Management, Business Modeling, AI literacy, Target Audience, AI Enablement, Demography, Consumer Behaviour, Emerging Technologies, Augmented and Virtual Reality (AR/VR), Innovation, Commercialization

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Next-Gen UX and UI

    Skills you'll gain: User Interface (UI), UI/UX Research, Prototyping, User Research, User Interface and User Experience (UI/UX) Design, AI Personalization, UI/UX Strategy, User Experience, User Flows, AI powered creativity, Design Research, User Interface (UI) Design, Usability, Figma (Design Software), Web Content Accessibility Guidelines, Data Storytelling, Journey Mapping, Generative AI, User Experience Design, Artificial Intelligence and Machine Learning (AI/ML)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    198 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    P

    Pearson

    Strategy, Business Intelligence, and Information Systems

    Skills you'll gain: Management Information Systems, Business Intelligence, Information Systems, Business Strategy, Data Strategy, Data Warehousing, Organizational Strategy, Decision Support Systems, Business Systems, Competitive Analysis, Competitive Intelligence, Business Analytics, Data-Driven Decision-Making, Analytics, Artificial Intelligence, Market Analysis, Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Natural Language Processing with Classification and Vector Spaces

    Skills you'll gain: Natural Language Processing, Supervised Learning, Embeddings, Applied Machine Learning, Dimensionality Reduction, Text Mining, Statistical Machine Learning, Classification Algorithms, Logistic Regression, Feature Engineering, Probability & Statistics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.6K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Use SurveyMonkey to Create a Survey and Analyze Results

    Skills you'll gain: Employee Surveys, Data Collection, Analysis, Business Research, Data Analysis, User Feedback, Market Research, Business Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    429 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Statistical Analysis with R for Public Health

    Skills you'll gain: Logistic Regression, Analytical Skills, Correlation Analysis, Science and Research, Regression Analysis, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, Data Analysis, R Programming, Descriptive Analytics, Descriptive Statistics, Statistical Software, Statistical Modeling, Biostatistics, Model Evaluation, Exploratory Data Analysis, Statistical Analysis, Statistical Programming, R (Software)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Healthcare Marketplace

    Skills you'll gain: Competitive Analysis, Medical Devices, Payment Systems, Intellectual Property, Health Systems, Healthcare Industry Knowledge, Commercialization, Drug Development, Competitive Intelligence, Leadership Studies, Leadership Development, Health Care Administration, Managed Care, Product Management, Medical Management, Go To Market Strategy, Regulatory Affairs, Medical Equipment and Technology, Stakeholder Analysis, Pharmaceuticals

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

1…737475…443

In summary, here are 10 of our most popular market research courses

  • American Contract Law I: Yale University
  • The User Journey Mapping Method for Innovation: ESSCA School of Management
  • Diagram Design Excellence: Microsoft
  • Animal Behaviour and Welfare: The University of Edinburgh
  • Understanding Einstein: The Special Theory of Relativity: Stanford University
  • State of the global industry (fans, revenue, technology): Real Madrid Graduate School Universidad Europea
  • Next-Gen UX and UI: Coursera
  • Strategy, Business Intelligence, and Information Systems: Pearson
  • Natural Language Processing with Classification and Vector Spaces: DeepLearning.AI
  • Use SurveyMonkey to Create a Survey and Analyze Results: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok