• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Arizona State University

    Professional Skills: Conflict Management and Negotiation

    Skills you'll gain: Conflict Management, Negotiation, De-escalation Techniques, Trustworthiness, Mediation, Collaboration, Follow Through, Interpersonal Communications, Empathy, Leadership, Composure, Cooperation, Emotional Intelligence, Behavior Management, Creative Problem-Solving, Communication Strategies, Problem Solving, Personal Integrity, Communication, Honesty

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Apache Kafka Series - Learn Apache Kafka for Beginners v3

    Skills you'll gain: Apache Kafka, Command-Line Interface, Data Pipelines, Java, Java Programming, Enterprise Application Management, Real Time Data, Unix Commands, Data Integration, Distributed Computing, Performance Tuning, Software Installation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Digital Marketing Analytics

    Skills you'll gain: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Digital Marketing Campaigns, Digital Analysis, Online Advertising, Digital Marketing Tools, Google Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, MarTech, Marketing Planning, Paid media, Marketing Analytics, Social Media Campaigns

    4.2
    Rating, 4.2 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Markets Using Technical Analysis & Chart Patterns

    Skills you'll gain: Financial Trading, Market Data, Verification And Validation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    الثقافة المالية | Financial Literacy

    Skills you'll gain: Cash Management, Cash Flows, Loans, Deposit Accounts, Financial Planning, Consumer Lending, Fraud detection, General Finance, General Lending, Loss Prevention, Banking Services, Budgeting, Financial Acumen, Financial Management, Banking, Wealth Management, Expense Management, Financial Inclusion, Cost Reduction

    4.9
    Rating, 4.9 out of 5 stars
    ·
    163 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    Understanding China, 1700-2000: A Data Analytic Approach, Part 1

    Skills you'll gain: Social Sciences, Economics, Policy, and Social Studies, Socioeconomics, World History, Sociology, Public History, Trend Analysis, Data Analysis, Big Data, Research, Higher Education, Political Sciences, Education and Training, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    127 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Integrated and Strategic Communication Campaigns

    Skills you'll gain: Strategic Communication, Communication Planning, Target Audience, Campaign Planning, Corporate Communications, Stakeholder Communications, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Brand Strategy, Communication Strategies, Integrated Marketing Communications, Target Market, Media and Communications, Media Planning, Branding, Earned Media, Brand Management, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Strategic Brand Management: Storytelling & Positioning

    Skills you'll gain: Brand Strategy, Brand Marketing, Brand Management, Branding, Storytelling, Brand Loyalty, Digital Brand Strategy, Strategic Marketing, Marketing Psychology, Marketing Strategies, Target Audience, Marketing, Target Market, Diversity Marketing, Consumer Behaviour, Governance, Portfolio Management, Persona Development, Diversity and Inclusion, Value Propositions

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Chain Excellence Capstone

    Skills you'll gain: Financial Statement Analysis, Supply Chain, Financial Statements, Supply Chain Management, Supply Chain Systems, Case Studies, Financial Analysis, Supply Chain Planning, Financial Data, Process Mapping, System Implementation, Product Strategy, Plan Execution, Business Strategy, Income Statement, Product Planning, Management Information Systems, Organizational Change, IT Management, Complex Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Enhancing Customer Insights with Generative AI

    Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Customer Analysis, Market Research, Generative Model Architectures, Data Preprocessing, Market Analysis, Data Analysis, Data Visualization Software, Consumer Behaviour, AI Integrations, Business Strategy, Business Planning

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    External Communications Channels

    Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Marketing, Social Media Management, Social Media, Stakeholder Communications, Marketing Communications, Branding, Brand Strategy, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Corporate Sustainability, User Feedback

    4.6
    Rating, 4.6 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • 2

    28DIGITAL

    System Validation (2): Model process behaviour

    Skills you'll gain: Verification And Validation, Embedded Software, Process Modeling, Systems Analysis, Distributed Computing, Theoretical Computer Science, Data Modeling, Software Design, Maintainability, Algorithms, Logical Reasoning

    4.1
    Rating, 4.1 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

1…727374…141

In summary, here are 10 of our most popular consumer behavior courses

  • Professional Skills: Conflict Management and Negotiation: Arizona State University
  • Apache Kafka Series - Learn Apache Kafka for Beginners v3: Packt
  • Digital Marketing Analytics: O.P. Jindal Global University
  • Analyze Markets Using Technical Analysis & Chart Patterns: EDUCBA
  • الثقافة المالية | Financial Literacy: Alfaisal University | KLD
  • Understanding China, 1700-2000: A Data Analytic Approach, Part 1: The Hong Kong University of Science and Technology
  • Integrated and Strategic Communication Campaigns: University of Colorado Boulder
  • Strategic Brand Management: Storytelling & Positioning: Board Infinity
  • Supply Chain Excellence Capstone: Rutgers the State University of New Jersey
  • Enhancing Customer Insights with Generative AI: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok