Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

IE Business School
Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, Content Management, Product Strategy, New Product Development, Branding, Product Marketing, Brand Strategy, Brand Management, Commercialization, Marketing Channel, Strategic Marketing, Revenue Management, Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Probability & Statistics, Statistics, Data Analysis, Statistical Analysis, Regression Analysis, Statistical Methods, Probability, Data Science, Statistical Modeling, Data-Driven Decision-Making, Bayesian Statistics, Classification And Regression Tree (CART), Statistical Machine Learning, Statistical Inference, Probability Distribution, Predictive Analytics, Applied Machine Learning, Correlation Analysis, Predictive Modeling, Data Preprocessing
Intermediate · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Customer experience strategy (CX), Customer Analysis, Consumer Behaviour, Content Marketing, Sales Pipelines, Journey Mapping, Digital Marketing, Digital Media Strategy, Marketing Psychology, Conversion Funnel Analysis, Content Strategy, Brand Strategy
Beginner · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Strategic Marketing, Marketing Analytics, Artificial Intelligence, Generative AI, Agentic systems, Content Development and Management, Digital Marketing, Content Creation, Automation, Business Ethics, Customer experience improvement, Machine Learning, Natural Language Processing, Content Management, Creativity, Ethical Standards And Conduct, Interactive Data Visualization
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media Analytics, Social Media Management, Social Media Marketing, Social Media, Key Performance Indicators (KPIs), Social Media Content, Brand Awareness, Content Performance Analysis, Social Media Campaigns, Digital Advertising, Advertising, Performance Metric, Market Analysis, Performance Analysis, Digital Marketing, Marketing Communications
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Infographics, Data Visualization, Target Audience, AI powered creativity, Data Storytelling, Process Flow Diagrams, Design Elements And Principles, Technical Communication, Content Creation, Communication, ChatGPT
Intermediate · Course · 1 - 4 Weeks

Universidad Austral
Skills you'll gain: Google Ads, Content Performance Analysis, Digital Marketing Campaigns, Digital Analysis, Digital Marketing, Digital Media Strategy, Marketing Strategies, Campaign Management, Media Buying, Social Media Content, Performance Analysis, Digital Brand Strategy, Paid media, Social Media Marketing, Marketing, Digital Advertising, Marketing Planning, Pay Per Click Advertising, Digital Marketing Tools, Online Advertising
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: SAS (Software), Data Access, Statistical Programming, Cloud Development, Cloud-Based Integration, Software As A Service, Data Analysis Software, Analytics, Data Processing, Data Manipulation, Statistical Software, Data Import/Export, Computer Programming, Data Analysis, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks

John Wiley & Sons
Skills you'll gain: Patient Flow, Patient-centered Care, Hospital Experience, Predictive Analytics, Predictive Modeling, Health Care, Analytics, Healthcare Industry Knowledge, Care Management, Psychosocial Assessments, Data Analysis, Forecasting, Program Evaluation, Health Technology, Cardiology, Data Integration, Leadership
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Global Marketing, Diversity Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Strategic Marketing, Cultural Sensitivity, Target Audience, Marketing Strategies, Innovation, Cultural Diversity, Cultural Responsiveness, Culture, Brand Strategy, Marketing Communications, Demography
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Correlation Analysis, Data Pipelines, Dashboard, Dashboard Creation, Analytics, SQL, Business Analytics, Data Infrastructure, Data-Driven Decision-Making, Warehousing, Analysis, Capacity Management, Data Warehousing, Performance Analysis, Performance Metric, Scalability, Performance Measurement, Return On Investment, Interactive Data Visualization, Descriptive Statistics
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Authentications, Splunk, Role-Based Access Control (RBAC), Data Maintenance, Security Assertion Markup Language (SAML), Interactive Data Visualization, Pivot Tables And Charts, Data Presentation, Dashboard Creation, Dashboard, Single Sign-On (SSO), Performance Tuning, Identity and Access Management, Lightweight Directory Access Protocols, Configuration Management, Data Integration, Scalability, Network Troubleshooting, Data Management, Data Analysis
Beginner · Specialization · 3 - 6 Months