• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    McMaster University

    Finance for Everyone: Debt

    Skills you'll gain: Financial Policy, Loans, Finance, Risking, Credit Risk, General Finance, Financial Data, Financial Systems, Fiscal Management, General Lending, Lending and Underwriting, Consumer Lending, Corporate Finance, Financial Acumen, Financial Statements, Financial Analysis, Financial Statement Analysis, Commercial Lending, Economics, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    148 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Manchester

    Water Supply and Sanitation Policy in Developing Countries Part 2: Developing Effective Interventions

    Skills you'll gain: Sanitation, Water Resources, Water Sustainability, Water Resource Management, Policy Development, Policy Analysis, Economics, Policy, and Social Studies, Public Health, Public Health and Disease Prevention, Community Development, Health Disparities, Social Sciences, Behavioral Economics, Regulatory Compliance, Revenue Management, Innovation, Regulatory Requirements

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Geotechnical Foundation Design

    Skills you'll gain: Building Codes, Construction, Laboratory Testing, Structural Engineering, Structural Analysis, Laboratory Experience, Construction Engineering, General Construction and Construction Labor, Civil Engineering, Engineering Analysis, Experimentation, Research Reports, Analytical Testing, Engineering Practices, Failure Analysis, Test Equipment, Finite Element Methods, Engineering Design Process, Engineering Calculations, Design Specifications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Codio

    Software Engineering Tools and Practices

    Skills you'll gain: Jest (JavaScript Testing Framework), CI/CD, Model View Controller, User Acceptance Testing (UAT), Continuous Integration, Cucumber (Software), Postman API Platform, Ansible, Software Testing, OAuth, Web Development Tools, Behavior-Driven Development, Application Performance Management, Prometheus (Software), Authentications, Test Driven Development (TDD), Package and Software Management, Cloud API, Javascript, Software Engineering

    4
    Rating, 4 out of 5 stars
    ·
    58 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI: Boost Your Cybersecurity Career

    Skills you'll gain: Cyber Threat Intelligence, Security Information and Event Management (SIEM), AI Security, Threat Modeling, Generative AI, Threat Detection, Cybersecurity, Incident Response, Malware Protection, Prompt Engineering, Exploitation techniques, Anomaly Detection, Large Language Modeling, Vulnerability Management, Incident Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    156 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Innovar

    Skills you'll gain: Innovation, Ideation, Creativity, Customer experience improvement, New Product Development, Product Development, Research and Design, Service Design, Process Development, Brand Management, Brand Strategy, Sustainable Business, Process Improvement, Branding, Business Strategies, Business Modeling, Design, Corporate Sustainability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    831 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Cape Town

    Financial Regulation in Emerging Markets and the Rise of Fintech Companies

    Skills you'll gain: Bank Regulations, Financial Regulations, FinTech, Financial Regulation, Financial Systems, Blockchain, Financial Industry Regulatory Authorities, Mobile Banking, Banking, Financial Services, Consumer Lending, Financial Market, Emerging Technologies, Financial Inclusion, General Lending, Regulatory Requirements, Loans, Lending and Underwriting, Regulatory Compliance, Payment Systems

    4.7
    Rating, 4.7 out of 5 stars
    ·
    176 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Planificación y estrategia de marketing digital

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Digital Brand Strategy, Digital Analysis, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Digital Marketing Tools, Marketing Communications, Digital Advertising, Social Media Analytics, Social Media Strategy, Digital Transformation, Online Advertising, Customer Retention, Customer Relationship Building, Content Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    276 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Robotic Path Planning and Task Execution

    Skills you'll gain: Robotics, Graph Theory, Algorithms, Data Structures, Python Programming

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Neuroscience of Leading Transformational Organizations

    Skills you'll gain: Diversity and Inclusion, Organizational Leadership, Diversity Awareness, Dealing With Ambiguity, Organizational Change, Creativity, Employee Engagement, Business Leadership, Innovation, Business Transformation, Consumer Behaviour, Cognitive flexibility, Workplace inclusivity, Organizational Effectiveness, Change Management, Leadership, Industrial and Organizational Psychology, Drive Engagement, Team Performance Management, Business

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Implicaciones estratégicas de la marca

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Marketing, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Growth Strategies, Product Lining, Strategic Communication, User Experience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    77 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Data – What It Is, What We Can Do With It

    Skills you'll gain: Data Literacy, Data Visualization, Data Analysis, Research Design, Data Presentation, Descriptive Statistics, Analytics, Descriptive Analytics, Research Methodologies, Statistics, Analytical Skills, Quantitative Research, Statistical Methods, Probability & Statistics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    184 reviews

    Beginner · Course · 1 - 4 Weeks

1…666768…141

In summary, here are 10 of our most popular consumer behavior courses

  • Finance for Everyone: Debt: McMaster University
  • Water Supply and Sanitation Policy in Developing Countries Part 2: Developing Effective Interventions: University of Manchester
  • Geotechnical Foundation Design: L&T EduTech
  • Software Engineering Tools and Practices: Codio
  • Generative AI: Boost Your Cybersecurity Career: IBM
  • Innovar: Arizona State University
  • Financial Regulation in Emerging Markets and the Rise of Fintech Companies: University of Cape Town
  • Planificación y estrategia de marketing digital: Tecnológico de Monterrey
  • Robotic Path Planning and Task Execution: University of Colorado Boulder
  • The Neuroscience of Leading Transformational Organizations: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok