• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Best Practices for Marketing with Facebook Messenger

    Skills you'll gain: Facebook, Customer experience improvement, Customer Engagement, Personalized Service, Social Media Management, Social Media, Social Media Marketing, Customer Relationship Building, Event Marketing, Customer Inquiries, Marketing, Promotional Strategies, Marketing Strategies, Strategic Communication, Communication Strategies, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    An Introduction to Digital Marketing and Digital Strategy

    Skills you'll gain: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Campaign Management, Digital Marketing, Digital Transformation, Marketing Planning, Customer Engagement, Marketing Effectiveness, MarTech, Marketing Strategy and Techniques, Strategic Marketing, Digital Advertising, Integrated Marketing Communications, Marketing Channel, Digital Marketing Tools, Strategic Thinking, Social Media Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Create a Business Marketing Brand Kit Using Canva

    Skills you'll gain: Canva (Software), Logo Design, Brand Marketing, Style Guides, Marketing Design, Brand Awareness, Branding, Marketing Materials, Marketing Collateral, Organizational Skills, Marketing, File Management, Graphic Design, Business, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    930 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Game Projects, C# Scripting, and Social Features

    Skills you'll gain: Unity Engine, C# (Programming Language), Android Development, Mobile Development, Scripting, Video Game Development, Game Design, User Interface (UI), Application Deployment

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Proyecto Final - Programa Especializado en Marketing Digital

    Skills you'll gain: Google Ads, Content Performance Analysis, Digital Marketing Campaigns, Digital Analysis, Digital Marketing, Digital Media Strategy, Marketing Strategies, Campaign Management, Media Buying, Social Media Content, Performance Analysis, Digital Brand Strategy, Paid media, Social Media Marketing, Marketing, Digital Advertising, Marketing Planning, Pay Per Click Advertising, Digital Marketing Tools, Online Advertising

    4.9
    Rating, 4.9 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Digital and Marketing Asset Management Essentials

    Skills you'll gain: Digital Assets, Asset Management, Metadata Management, Cloud Deployment, Content Management, Workflow Management, Digital Media Strategy, Data Management, Information Management, Digital Content, Information Architecture, Brand Management, Enterprise Architecture, Marketing Collateral, Cloud Computing, Software As A Service, Benchmarking, Vendor Management, Systems Integration

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Career Development for AI Marketing Specialist

    Skills you'll gain: Data-Driven Marketing, Marketing Strategies, Campaign Management, Marketing, Marketing Analytics, Data Presentation, Marketing Effectiveness, Email Marketing, Data Storytelling, Digital Marketing Campaigns, Google Ads, Pay Per Click Advertising, Strategic Marketing, Marketing Automation, LinkedIn, Google Analytics, Digital Marketing, Search Engine Optimization, Interviewing Skills, Social Media Management

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Google Analytics for Beginners: Marketing Essentials

    Skills you'll gain: Conversion Funnel Analysis, Web Analytics, Google Analytics, Ad Hoc Reporting, Customer Analysis, E-Commerce, Marketing Analytics, Event Monitoring, Performance Analysis, Performance Reporting

    4.3
    Rating, 4.3 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    E

    Edureka

    Generative AI's Applications in Marketing Analytics

    Skills you'll gain: Personalized Campaigns, Data-Driven Marketing, Marketing Management, Data Preprocessing, Exploratory Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    AI-powered Marketing with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Market Analysis, Microsoft Copilot, Marketing Planning, Marketing, Marketing Strategy and Techniques, Content Marketing, Data Ethics, Business Marketing, Marketing Communications, Generative AI, Strategic Thinking, AI Workflows, AI Personalization, Market Trend, Strategic Communication, Digital Marketing, Content Creation, Business Process

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Digital Marketing Foundations: Analyze & Apply Strategies

    Skills you'll gain: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Campaign Planning, Integrated Marketing Communications, Strategic Marketing, Marketing Strategy and Techniques, Digital Marketing, Target Audience, Digital Marketing Campaigns, Market Research, Marketing Communications, Data-Driven Marketing, Communication Strategies, Emerging Technologies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    27 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Pitching, Marketing and Sales For Startups

    Skills you'll gain: Value Propositions, Oral Expression, Selling Techniques, Digital Media Strategy, Social Media Strategy, Presentations, Storytelling, Goal Setting, Marketing Strategies, Sales Strategy, Entrepreneurship, Data-Driven Decision-Making, Customer Insights, Marketing Strategy and Techniques, Prospecting and Qualification, New Business Development, Brand Strategy, Business Communication, Customer Analysis, User Research

    Beginner · Course · 1 - 3 Months

1…606162…580

In summary, here are 10 of our most popular social media marketing courses

  • Best Practices for Marketing with Facebook Messenger: Coursera
  • An Introduction to Digital Marketing and Digital Strategy: Digital Marketing Institute
  • Create a Business Marketing Brand Kit Using Canva: Coursera
  • Advanced Game Projects, C# Scripting, and Social Features: Packt
  • Proyecto Final - Programa Especializado en Marketing Digital: Universidad Austral
  • Digital and Marketing Asset Management Essentials: Packt
  • Career Development for AI Marketing Specialist: Coursera
  • Google Analytics for Beginners: Marketing Essentials: Coursera
  • Generative AI's Applications in Marketing Analytics: Edureka
  • AI-powered Marketing with Microsoft Copilot: SkillsBooster Academy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok