Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

University of California, Davis
Skills you'll gain: Surveys, Survey Creation, Focus Group, Quantitative Research, Qualitative Research, Data Synthesis, Market Research, Proposal Writing, Data Storytelling, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Marketing, Statistical Methods, Research Methodologies, Data Analysis, Data Visualization Software, Market Analysis, Business Research
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Canva (Software), Brand Strategy, Logo Design, Branding, Style Guides, Brand Awareness, Graphic and Visual Design, Marketing Materials, Typography, Design Elements And Principles, Color Theory, Asset Management
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Promotions and Campaigns, Social Media Campaigns, Marketing, Business Strategy, Communication, Business Communication, Business Process
Beginner · Specialization · 1 - 3 Months

Microsoft
Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Content Creation, Marketing Operations, Marketing Analytics, Generative AI Agents, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Ideation, AI Personalization, Social Media Content, Data Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: AI Product Strategy, Usability Testing, New Product Development, Product Management, Product Lifecycle Management, Agile Software Development, Product Development, Innovation, Product Roadmaps, Agile Methodology, Responsible AI, Generative AI, Kanban Principles, Product Planning, Product Strategy, Product Testing, ChatGPT, Test Planning, Registration, Leadership
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: AI Enablement, AI Workflows, Responsible AI, Strategic Thinking, Generative AI, Emerging Technologies, Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, OpenAI, Multimodal Prompts, OpenAI API, LLM Application, AI Product Strategy, Productivity Software, Creative Design, Marketing Strategy and Techniques, Responsible AI, A/B Testing, Time Management
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Contract Negotiation, Negotiation, Mediation, Arbitration, Communication, Business Communication, Conflict Management, Cultural Sensitivity, Business Ethics, Decision Making, Planning
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Data Presentation, Business Metrics, Key Performance Indicators (KPIs), Data Cleansing, Data Modeling, Analytics, Data Analysis, Data Visualization, Data Validation, Exploratory Data Analysis, Data Quality, Business Analysis, Data Manipulation, Generative AI, Data Collection, Data Management, Marketing
Beginner · Course · 1 - 3 Months

Skills you'll gain: AI Security, AI Product Strategy, AI Enablement, Responsible AI, Data Ethics, Strategic Leadership, Business Leadership, Technology Roadmaps, Data Strategy, Artificial Intelligence, Business Strategies, Strategic Thinking, Milestones (Project Management), Agile Project Management, Compliance Training, Compliance Management, Data Management, AI Orchestration, Artificial Intelligence and Machine Learning (AI/ML), Team Building
Advanced · Course · 3 - 6 Months

Coursera
Skills you'll gain: Video Editing, Canva (Software), Video Production, Marketing Materials, Content Creation, Digital Content, Animations, Multimedia, Storytelling, Typography, Branding, Data Import/Export, Drive Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Decision Making, Driving engagement, Behavioral Economics, Human Factors, UI/UX Strategy, User Experience, Persona (User Experience), User Centered Design, User Experience Design, Usability Testing, Psychology, Experimentation, Design Strategies, Trustworthiness, Motivational Skills, Social Skills, Behavioral Management, Product Management, Ethical Standards And Conduct, Digital Marketing
Beginner · Course · 1 - 3 Months