• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • G

    GRAMMY GO

    Strategies for Audience Growth and Promoting Music Brands

    Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Content Strategy, Promotional Strategies, Marketing Analytics, Customer Engagement, Content Marketing, Brand Awareness, Marketing Strategies, Trend Analysis, Brand Strategy, Social Media Strategy, Data-Driven Decision-Making, Campaign Management, Social Media, Key Performance Indicators (KPIs), Strategic Partnership

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    S.P. Jain Institute of Management and Research

    The Art and Science of Self Leadership

    Skills you'll gain: Self-Awareness, Conflict Management, Personal Development, Emotional Intelligence, Interpersonal Communications, Collaboration, Empathy, Professional Development, Visionary, Leadership, Adaptability, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Product Design for the Circular Economy

    Skills you'll gain: Sustainable Design, Sustainable Technologies, Sustainable Engineering, Sustainable Business, Business Leadership, Waste Minimization, Product Design, Sustainable Development, Environmental Engineering, Product Lifecycle Management, Environment and Resource Management, Process Analysis, Materials science

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Elasticsearch 8 and the Elastic Stack: In-Depth and Hands-On

    Skills you'll gain: Data Import/Export, Data Visualization Software, Cloud Deployment, Data Visualization, Restful API, Data Mapping, Interactive Data Visualization, Histogram, Data Transformation, Amazon Web Services, Data Processing, Apache Kafka, Scalability, Cloud Management, Information Architecture, System Monitoring, Network Monitoring, Application Performance Management, Data Management, Data Structures

    4.4
    Rating, 4.4 out of 5 stars
    ·
    16 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Program Management: Stakeholders Identification in ClickUp

    Skills you'll gain: Program Management, Stakeholder Management, Stakeholder Analysis, Project Management Software, Project Design, Program Development, Process Flow Diagrams, Agile Methodology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • M

    Microsoft

    Azure Monitoring and Analytics Fundamentals

    Skills you'll gain: System Monitoring, Microsoft Azure, Query Languages, Application Performance Management, Cloud Management, Continuous Monitoring, Real Time Data, Interactive Data Visualization, Virtual Machines, Scalability, Resource Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Challenges of Leading Technical Teams

    Skills you'll gain: Technical Management, Engineering Management, Meeting Facilitation, Decision Making, Team Leadership, Team Building, Team Management, Leadership, Goal Setting, Discussion Facilitation, Delegation Skills, People Development, Communication, Recruitment

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Gestão de RH e Desenvolvimento de Competências

    Skills you'll gain: Human Resources Management and Planning, Human Resource Strategy, Human Resources, Workforce Development, People Development, Employee Performance Management, Performance Appraisal, Organizational Strategy, Performance Management, People Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Politecnico di Milano

    Platform Thinking: exploiting data through platforms

    Skills you'll gain: Data Strategy, Data Ethics, Customer Data Management, Market Opportunities, Data Governance, Data Management, Data-Driven Decision-Making, Big Data, Customer Insights, Personally Identifiable Information, Advertising, Strategic Thinking, Business Transformation, Business Ethics, User Research, Innovation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    AI agent fundamentals with Azure AI Foundry

    Skills you'll gain: Prompt Engineering, Microsoft Azure, Development Testing, Application Deployment, LLM Application, Multimodal Prompts, Artificial Intelligence, Test Case, Agentic systems, Application Programming Interface (API), Information Architecture, Natural Language Processing, Technical Documentation

    3.5
    Rating, 3.5 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Risk Analysis

    Skills you'll gain: Risk Analysis, Project Risk Management, Risk Management, Risk Mitigation, Risk Control, Analysis, Agile Methodology, Project Controls, Stakeholder Management, Earned Value Management, Risk Appetite, Project Performance, Simulation and Simulation Software, Forecasting, Project Management Institute (PMI) Methodology, Business Metrics, Decision Making, Prioritization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    SkillUp

    Digital Advertising

    Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Paid media, Keyword Research, Marketing Analytics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

1…533534535…834

In summary, here are 10 of our most popular brand management courses

  • Strategies for Audience Growth and Promoting Music Brands: GRAMMY GO
  • The Art and Science of Self Leadership: S.P. Jain Institute of Management and Research
  • Product Design for the Circular Economy: University of Colorado Boulder
  • Elasticsearch 8 and the Elastic Stack: In-Depth and Hands-On: Packt
  • Program Management: Stakeholders Identification in ClickUp: Coursera
  • Azure Monitoring and Analytics Fundamentals: Microsoft
  • Challenges of Leading Technical Teams: University of Colorado Boulder
  • Gestão de RH e Desenvolvimento de Competências: Fundação Instituto de Administração
  • Platform Thinking: exploiting data through platforms: Politecnico di Milano
  • AI agent fundamentals with Azure AI Foundry: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok