Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Scheduling, Project Schedules, Work Breakdown Structure, Project Management Software, Workflow Management, Dependency Analysis, Process Optimization, Performance Analysis, Data-Driven Decision-Making, Project Performance, Data Import/Export
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Multimodal Prompts, Embeddings, Metadata Management, Image Analysis, LLM Application, Text Mining, Retrieval-Augmented Generation, Generative AI, Vector Databases
Intermediate · Project · Less Than 2 Hours

Universitat Politècnica de València
Skills you'll gain: Business Systems, Business Technologies, Enterprise Resource Planning, Excel Formulas, Supply Chain Systems, Enterprise Application Management, Supply Chain Management, Geospatial Information and Technology, Management Information Systems, Geographic Information Systems, Web Development, GIS Software, Web Presence, Web Applications, Customer Relationship Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Reinforcement Learning, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning Methods, Model Optimization, Fine-tuning, Artificial Neural Networks, Applied Machine Learning, Machine Learning, Model Training, Machine Learning Algorithms, Data Analysis
Advanced · Course · 1 - 3 Months

Coursera
Skills you'll gain: Data Visualization, Data Storytelling, Interactive Data Visualization, People Analytics, Microsoft Excel, Prompt Engineering, Oral Expression, Trend Analysis, AI Workflows, Descriptive Analytics, Persuasive Communication, Stakeholder Communications, AI Integrations, Verification And Validation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Mining, Data Cleansing, Transaction Processing, Unsupervised Learning, Data Preprocessing, R Programming, Data Analysis, Market Analysis, Data Visualization, Data Manipulation, Model Training, Statistical Visualization, Data Quality, Consumer Behaviour, Model Optimization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Supervised Learning, Machine Learning Methods, Data Preprocessing, Machine Learning, Time Series Analysis and Forecasting, Applied Machine Learning, Data Quality, Data Wrangling, Data Analysis, Model Training, Data Manipulation, Classification Algorithms, Regression Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Plotly, Pandas (Python Package), Plot (Graphics), Interactive Data Visualization, Data Visualization, Data Analysis, Data Visualization Software, Restful API, Application Programming Interface (API), Python Programming, Data Manipulation, Data Validation, Context Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Peer Review, General Sales Practices, Phone Sales, Communication, Communication Strategies, Marketing Psychology, Drive Engagement, Consumer Behaviour, Discussion Facilitation, Driving engagement, Relationship Building, Customer Engagement
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Feature Engineering, Data Preprocessing, Model Training, Model Optimization, Applied Machine Learning, Model Evaluation, R Programming, Data Transformation, Data Cleansing, Predictive Modeling, Predictive Analytics, Supervised Learning, Classification Algorithms, Machine Learning Algorithms
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI powered creativity, Visual Storytelling, Design Elements And Principles, Graphic and Visual Design Software, Image Quality, Editing, Layout Design, AI Integrations
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Looker (Software), Big Data, Business Intelligence, Data Warehousing, SQL, Data Manipulation, Extract, Transform, Load, Data Store, Data Transformation, Data Analysis, Analytics, Data Pipelines, Data Cleansing, Data Visualization Software, Query Languages, Google Cloud Platform
Intermediate · Course · 1 - 3 Months